Having a Real Estate Website is Useless if you are Not Generating Leads With That.
SEO is the perfect way to get some relevant traffic and convert that audience into your real estate leads. Let’s see how you can SEO your real estate website and boost your real estate business leads to 10x.
What is Real Estate SEO?
Real Estate SEO is all about optimizing your website content according to search engines so that your website’s organic traffic and reach can be increased. That content will be helpful for those people who are buying or selling their property online.
How to do SEO for a Real Estate Website?
An effective real estate SEO program connects to your sales and marketing funnel rather than standing alone. Your success will increase if you modify your content to meet the needs of particular target audiences. The users who are trying to buy or rent properties, for example, have different needs and likes than the users who are looking to sell their properties. Make sure to target your SEO strategy to both buyers and sellers to draw attention to both of these essential target audiences.
Real Estate SEO Points To Be Noted
Here is some practical information and tips you must know for successful SEO.
Analyze Your Competitors
You must perform a competitive study to identify your SEO competitors because they can change from keyword to keyword, even if you are familiar with your industry’s competitors. Analyze what works and what doesn’t for your competition after you are aware of who they are. What keywords they are using? What sort of content do they publish? How are their websites and pages organized? You can have a solid start if you research and learn from their achievements and failures.
Perform Keyword Research
if you want to rank well on the search engine you need to determine the keywords that your potential customers are typing when they begin their search. Based on the search volume and competitiveness for each phrase, you must guess which of these keywords can be successfully targeted. To find the top keywords your competitors are ranking for, use an enterprise SEO platform like Siteimprove SEO.
Find Long-Tail Keywords
A famous or high search volume does not necessarily relate to a good SEO keyword. A particularly precise keyword or phrase is known as a long-tail keyword, and it typically has a low search volume. Long-tail keywords tend to be more specialized but they are also considerably less popular. If you find a keyword that is highly relevant to your audience this will make it easier to dominate the rankings.
Create impressive Content From Your Prospect’s Point of View
As was already stated, the major objective of SEO should be to make it easier for website users to find what they’re looking for. The king of SEO is content, thus creating high-quality content must be your main goal. You should choose a researched keyword to focus on for each web page, but don’t do keyword stuffing in the content. Instead, you should concentrate on creating content that will be helpful to your future clients while using the keyword to keep you on topic.
On-page Optimization
This is the method of improving your website’s performance to boost its position in search engine rankings. It contains.
- Updating your titles, images, and meta descriptions with the right keywords.
- Minimizing the loading time of your website.
- The most crucial aspect is how your website appears on mobile browsers.
By including internal links to other pages on your website, you can improve the on-page optimization of your website. This will assist users in finding the information they need, it also helps Google and other search engines to understand the structure of your website.
Website Structure
The real estate agent’s online map is their site structure. It enables agents of real estate to have easy navigation on their site and to provide users with a preview of the information on the page before they arrive. No matter how high-quality your web content is or how well you optimize your SEO, if you create a bad structure, it will be going to be difficult for people to find your website via search engine listings. This is because search engines crawl this map when indexing real estate websites in organic results.
Strong Internal Linking
- Internal links, link pages inside the same domain together.
- While external links Link the websites outside your domain.
Although it may be distracting, having internal links on your website is beneficial for SEO. Whereas having external links is less advantageous because sometimes they break Google’s recommendations for the kind of websites that should link to one another in search engine results pages (SERPs).
Perform a Full Technical Audit of your Website
You must first have a thorough understanding of how technically optimized your website is. Before you can launch a real estate SEO campaign. Check for the following components on your website:
- Web security (SSL certification)
- Response codes 404, 401, 410, 503, 505
- XML sitemaps and robots.txt file setup
- Website structure, orphan pages, and internal linking
- Duplicate URLs and duplicate content issues
- Negative SEO (toxic backlinks implying to your website)
- Canonical and hreflang tags issues
Solve crawling and indexing issues
After doing the necessary technical audits on your website, you should concentrate on solving the problems that affect crawling and indexing. The best content in the universe won’t help your SEO efforts if search engines aren’t crawling and indexing it. The various problems that may impact crawlability include:
- Outdated URLs
- Broken links
- Missing or inaccurate sitemap
- Slow load speed
- Page duplicates
Have a Local Approach (Google My Business)
Make sure others can easily access your location and contact information. Claim your Google My Business listing to make it visible in the appropriate places by optimizing it for search. Don’t forget to add relevant posts and list your services. Localize your website’s content whenever you can, and include your name, address, and contact information.
Use Real Estate Agents’ Schema Markup
To improve how well search engines understand the content on your website and to make it easier for potential customers to locate the information they need, you can add code known as schema markup. Schema markup is often known as structured data which is added to your website’s HTML code. Two forms of schema markup were developed expressly for real estate companies:
- RealEstateListing
- RealEstateAgent schema
By employing the real estate listings schema you can manually provide search engines with relevant data. It will lead to making it known to both search engines and your potential customers when the listing was posted. These updates should be included, Where is it located? How much does the house cost? or how long is the lease?
Get genuine Backlinks to Your Real Estate Website From Local Websites
The best business can come via word-of-mouth recommendations, much like in the pre-digital era. The definition of backlink is a link that links your site to another site. Local backlinks offer signals to search engines that support your local authority and assist your website to get referred traffic and qualified leads. So get local backlinks to your real estate website to get more organic traffic. 
Read: How Long Do Backlinks Take To Work in 2023?
Monitor your keywords rankings
Monitoring the progress of your keywords is essential for keeping track of your targets and reporting on your performance. You can adjust your strategy and shift your path if you keep track of any alterations to a keyword’s search volume or ranking. Always keep track of which pages have poor rankings. and which page requires additional optimization by monitoring?
Leverage Blogging
While blogging for your real estate business you can write content about your real estate expertise, real estate industry news, and updates, or you can also write about the features in which you specialize. Another plus point is to engage readers, you can also include infographics and videos on your site. Make sure you regularly create original, fresh articles.
- Add pictures: you must add an image with your blog article whenever you can. In this way, you can get a better SEO ranking.
- Posts words limit: As Google prefers longer content, keep in mind your real estate blog postings words are somewhere between 300 to 2,000 words.
- Use keywords: Use the keywords that sellers will use to search for homes to buy or sell when you create each post for realtors. Include words like “buying” “selling” etc.
- Use social media: when you publish content or blog posts, make sure to share your real estate blog post on all of your social media accounts! Twitter, Facebook, Instagram, and Pinterest, use hashtags on these platforms.
Define KPIs for your real estate SEO Work-Plan
If you want to evaluate the effectiveness of your real estate SEO program then You must establish specific targets and KPIs that are related to your company’s requirements. You might potentially track a variety of KPIs, including:
- Soft conversions, i.e., newsletter subscriptions or demo video views.
- Boosted Google rankings on key terms for your realtor business
- Increased Google traffic
- Improved conversion rate
- Increased Google impressions
- Enhanced time on page
- Decreased bounce rate
- Raised number of pages viewed per user session
- Increased businesses with your Google My Business profile
- Improved click-through rate (CTR)
Get insights on your users with a web analytics tool
You need to collect and evaluate data on user behavior on your real estate website if you want to make your real estate site better. You can obtain information on user behavior on your website and the average user path by using several web analytics tools, such as Siteimprove’s heat maps. On your website, you may set up certain objectives, goals, and actions-related events that let you divide up your user base and more effectively target various demographic groups with related information and material. 
Video Content
Nowadays SEO strategies are highly dependent on video content. It might raise your position in search engine rankings. To make high-quality videos, you can either create the content yourself or collaborate with a professional videographer. To make your videos as impressive as possible, Make sure to follow these things:
- Create a YouTube channel for your company and optimize it.
- regularly add new videos
- Share your videos on social media profiles, and websites.
- Ranking YouTube videos will boost organic traffic.
Optimize for Featured snippets
A really useful part of the SERP is the “featured snippet”. It can boost traffic, draw users that are interested in the offers, and raise conversion rates and search ranking. Real estate SEO aims to produce excellent content that will appear in search engine results, leading you to gain more leads and sales. Featured Snippets for real estate websites can be achievable by using:
- shorter sentences that might fit in a highlighted snippet section,
- headers and subheads that are question-focused
- Add keywords in Tables, images, H1, H2, and H3 tags, lists, charts, etc.
- Add FAQs section.
Enhance the Speed of Your Website
Nowadays Internet users have an extremely low tolerance for waiting. If your website loads slowly, many of your visitors will click and leave as soon as they land there, losing that traffic. The bounce rate tells Google that visitors to your site are not getting what they are finding. Due to this, your ratings will be affected. Below are some activities you can do to make your site load more rapidly:
- Compress images
- Select the right host provider
- Lower the number of plugins that you’re using
- Enable browser caching
Have a well-functioning internal search engine
Many visitors to your website prefer to use the internal search box to search for terms, locations, and addresses. You can learn more about what your future clients are looking up for by using an internal search engine, which is an added benefit. You can use this information to enhance the content and simplify the user experience.
Test and iterate to improve your conversion rate
It may take some trial and error to find the winning formula for success. Consider running tests on several variations of your page to enhance the user experience and conversion rate on your website. Examine which combinations of your website’s parts are most effective in converting visitors, and get rid of any that are ineffective. Remember that improving user experience will enable you to rank higher and increase the number of visits to convert into paying customers.
Optimize your real estate website for mobile search
Because more and more users are doing searches on mobile devices, Google now only uses mobile bots to crawl websites. Your website must be optimized for mobile users because these mobile bots treat it the same as a mobile device. Your website’s rating will suffer if mobile bots have trouble navigating it. Among the ways to boost the mobile user experience on your website are:
- boosting page load time.
- making sure that the design of your website works properly on smaller tablet and mobile screen sizes.
- ensure that any pop-ups you use on your website don’t interrupt mobile.
Image optimization
Make sure to include the appropriate keywords and ALT text when you post photographs to your website. Image optimization is a very crucial part of posting content. The best advice for image optimization for real estate SEO is:
- Add good titles, ALT text, and descriptions.
- Make your images keyword-optimized for real estate.
- Avoid overusing terms in the file name.
- Don’t make the file name overly long.
Follow EAT (Expertise, Trust, and Authority) factors
The EAT (Your Expertise, Trust, and Authority) elements are important for individuals looking for reliable information sources. Search engines value your EAT criteria more and more, to the point that you may lose traffic and ranking if your website lacks EAT factors. Thankfully, you can optimize your website to strengthen these elements.
Use social signals
The definition of social signals is the real-world communication that people make online. Social media sites like Facebook, Twitter, and others, could include shares, likes, comments, and other interactions. When developing real estate SEO strategies for realtors, you must prioritize both your website and the websites of your competitors from which you might receive traffic from Google SERPS (search engine result pages). To make social signals effective for them realtors must follow these points:
- Make sure that the company information is correct and appropriate across all the prominent real estate listing websites by claiming their profiles on all of them.
- Create a blog and update it frequently with new posts on real estate-related subjects that their target audience will find interesting.
- Participate in online real estate discussions by leaving comments on relevant blog pieces, tweeting links to informative articles, etc.
ADA compliant
Companies must give people with disabilities equal access and services under the Americans with Disabilities Act (ADA). When evaluating if your website qualifies with the ADA, take into account using a service like Siteimprove’s automated accessibility checker. Make sure that your site must be approved by ADA.
When Does a Real Estate Business Need SEO?
We’ll only list a number of the many situations that require SEO support for real estate professionals here:
- When despite your previous SEO efforts, your ROI is falling, you require real estate SEO assistance.
- When you are certain that you won’t have the time to learn more about putting the proper SEO techniques into practice, SEO aid is also required in this case.
- To figure out the detailed components of SEO and make sure everything is in order, you must need an expert.
- If your real estate company does not have an SEO management system, then you also require SEO assistance.
- Ultimately, if your advertising expenditures are too high, then our SEO services are very important to you.
What are the advantages of implementing a real estate SEO?
Being visible online is important to the profitability of a real estate business as more and more realtors will invest in SEO. Here are a few explanations for why you should begin developing your SEO strategy.
Boost Traffic and Revenue
Your traffic can increase as a result of a solid SEO strategy with the help of high-quality content. You can generate revenue from this traffic.
Increase Brand Awareness
Every time someone reads your article and finds something useful in it, they are positively connecting with your brand and raising brand recognition. Additionally, increased brand recognition raises conversion rates even higher.
Enhance Brand Protection
Because you have more control over how your brand is presented online, SEO also provides a type of brand protection in this way. This may not be as obvious.
How is SEO used in the real estate world?
Instead of using paid online advertising like Google Ads, SEO for real estate is a strategy to make your online content more appealing to users through organic search results. Data on your website, mobile apps, and social media platforms, are all examples of content you may optimize for search engines. It is the content that is used for better real estate SEP. 
How do I enhance my SEO in real estate?
Here are some suggestions for boosting your real estate site so it can be on the top local search.
- Conduct an SEO audit first.
- Search engine optimization
- Ensure the Accessibility of Your Website.
- Make your website mobile-friendly.
- Add Google My Business and Other Necessary Directories to Your Website.
- Become social.
- Make Useful Content Available on Your Blog
Why is SEO significant for the real estate industry?
It helps them rank higher on search engine results pages, which boosts the chances that potential customers will see their websites. Real estate listing visibility can be increased with the use of SEO, which can result in more leads and sales. Hence, SEO is very important in the real estate industry.
What does SEO stand for in real estate?
SEO in real estate is defined as appearing in search results when customers search for a real estate agent to buy or sell a property. This is the simplest definition of SEO in the real estate world.
Hire “SEO Cares” as your Real Estate Website SEO Agency
Our SEO professional team is 24/7 available to help your real estate business grow using modern SEO tactics. Our SEO Services will provide you with fully customized SEO plans that will fit into your budget and you will be able to get maximum leads.