This article explores popular SEO tools for eCommerce sites that can help improve website visibility and ranking on search engines.

These tools can drive traffic to eCommerce sites, boosting their online presence and potential sales.


SEO Tools for eCommerce Sites to Boost Your E-Commerce Success



  1. Ahrefs
  2. KWFinder
  3. SellerApp
  4. Screaming Frog SEO Spider
  5. Google AdWords Keyword Planner
  6. Google Search Console
  7. Google Analytics
  8. Google Structured Data Testing Tool
  9. Google PageSpeed Insights
  10. SEMRush
  11. Moz Pro
  12. SpyFu
  13. Ubersuggest
  14. SEOquake
  15. Helium10
  16. WooRank
  17. Raven SEO Tools
  18. SE Ranking



Ahrefs is an SEO tool that’s highly recommended for anyone running an online store.

It’s a powerful tool that can help you with various aspects of SEO, including keyword research, link building, and competitor analysis.

What’s great about Ahrefs is that it can provide you with a comprehensive SEO audit of your e-commerce store, allowing you to quickly and efficiently identify areas that need improvement.

With Ahrefs, you can easily see where your website stands in terms of ranking, and you can track your progress over time.

It can help you identify broken links on your website and determine the ranking of your posts.

Additionally, it can perform an extensive backlink analysis, allowing you to see which pages link to your competitors and your own pages

Overall, Ahrefs is an exceptional SEO tool that can give you valuable insights into how your online store is performing.

It’s user-friendly, efficient, and a must-have for anyone looking to improve their e-commerce SEO strategy.


  • Keyword research to help find worthy keywords
  • Site audit to identify technical SEO issues
  • In-depth Competitor analysis
  • Backlink analysis
  • Content analysis to optimize product pages and blog posts
  • Rank tracking to monitor search engine rankings for specific keywords
  • Alerts to notify of any new backlinks or lost keywords
  • Customizable reports to track progress




KWFinder is a highly recommended SEO tool that can help you identify popular and trending keywords to boost your online store’s visibility.

If you’re looking to take your e-commerce business to the next level, KWFinder is one of the top-notch e-commerce tools that you should consider.

As its name suggests, KWFinder is designed to quickly and efficiently provide you with valuable insights into various keywords.

Its user interface is straightforward and intuitive, making it easy to navigate and access all the necessary information.

KWFinder is a great option if you’re looking for a tool that can offer you enough actionable data without overwhelming you with comprehensive feedback about your keywords.


  1. Keyword research finds long-tail and low-competition keywords.
  2. Keyword difficulty score
  3. SERP analysis
  4. Competitor analysis to compare keyword rankings with competitors
  5. Location-based keyword research
  6. Historical keyword data
  7. Search volume trends
  8. Keyword import and management.




SellerApp is a must-have tool for Amazon FBA sellers looking to improve their visibility and sales on the platform.

It helps you find the right keywords for your products and optimize your product listings to rank higher on Amazon search results.

Using SellerApp’s keyword research tools, you can access a list of high-converting keywords that are auto-suggested by Amazon and currently trending in the marketplace.

You can also leverage important metrics such as search volume, CPC, and the number of listed products to choose the most effective keywords for your products.

SellerApp allows you to track your keyword rankings and provides actionable insights to optimize your product details for better performance on Amazon search results.

You can get detailed recommendations on how to improve your product titles, bullet points, descriptions, ratings, and reviews – all crucial for Amazon SEO. This is undoubtedly best SEO tools for eCommerce sites.


  1. Keyword research
  2. Listing optimization to improve product page
  3. Competitor analysis
  4. PPC analyzer to optimize Amazon PPC campaigns
  5. Sales analytics
  6. Review management
  7. Inventory management
  8. Product research to find profitable product opportunities



Screaming Frog SEO Spider

If you’re looking to improve your website’s onsite SEO, the Screaming Frog SEO Spider website crawler is a powerful tool that can help you identify and fix common issues.

The tool comes in both free and paid versions, with the latter offering more advanced features.

One of the biggest advantages of the SEO Spider is its ability to efficiently crawl both small and large websites, providing real-time analysis of the data.

It can detect broken links (404s) and server errors, analyze page titles and meta descriptions during a crawl, and flag any that are too long, short, missing, or duplicated across your site.

However, the free version of the tool has limitations. It only allows you to crawl up to 500 URLs at a time and does not provide full access to the configuration, advanced features, or the ability to save your crawls.

If you want to take advantage of all the features SEO Spider has to offer, you’ll need to upgrade to the paid version.


  1. Duplicate content analysis
  2. Site architecture analysis
  3. Broken link identification
  4. XML sitemap generation to improve crawling and indexing
  5. Custom extraction to extract specific data
  6. Integration with Google Analytics and Search Console.

Screaming Frog SEO Spider


Google AdWords Keyword Planner

The Google AdWords Keyword Planner is a helpful tool for online stores to boost their sales and visibility.

It helps them find the right keywords for their ads, so they show up to the right people.

This can bring more visitors to their website and increase sales.

The tool also provides insights on keyword popularity and trends, which can be used to adjust marketing strategies.

Additionally, it suggests the best bids for effective keywords, helping stores make the most of their advertising budget and maximize their sales.


  1. Keyword research
  2. Provide Historical statistics
  3. Provide a lot of Keyword ideas
  4. Keyword filtering feature
  5. Specific Location targeting
  6. Device targeting
  7. Integration with Google AdWords.


Google Search Console

The Google Search Console is an essential tool for website owners who want to keep track of their website’s performance on Google. It provides a detailed report that shows you how many people are visiting your website and how well it’s doing in search results.

This information is crucial for eCommerce websites that rely on online traffic and sales.

One of the key benefits of the Google Search Console is that it gives you insights into how Google perceives your website.

By understanding how Google sees your website, you can make changes to improve its ranking and increase its visibility.

Google Search Console Tool allows you to submit your website for review by Google.

This can help you identify any issues or errors on your website that may affect its performance.

Overall, the Google Search Console is a valuable tool for any website owner who wants to improve their website’s visibility and performance on Google.


  • Performance analysis
  • Index coverage report
  • URL inspection tool
  • Sitemap submission
  • Mobile usability report
  • Security issues monitoring
  • Rich result testing
  • Integration with Google Analytics.

Google Search Console


Google Analytics

Google Analytics is a great eCommerce SEO tool that you should use. It gives you a real-time overview of the number of visitors to your website and their behavior. Best of all, it’s free.

Tracking your website’s traffic is essential to ensure your eCommerce store ranks highly on Google.

Google Analytics is easy to use and provides valuable insights into your website’s performance.

By analyzing your website’s data, you can identify areas for improvement and adjust your marketing strategies accordingly.

if you want to increase your eCommerce store’s online visibility and improve your SEO, Google Analytics is an invaluable tool that you should use.


  1. Traffic analysis
  2. Sales and revenue tracking
  3. Conversion rate optimization
  4. Customizable reports
  5. Real-time data tracking
  6. Integration with Google AdWords
  7. Mobile app tracking.

Google Analytics


Google Structured Data Testing Tool

The Google Structured Data Testing Tool is a free online tool provided by Google that allows website owners to ensure that their web pages have accurately structured data.

This data is essential for search engines to understand the content on your website and display relevant results to users. 

For eCommerce websites, accurately structured data can lead to rich snippets being displayed in search results, improving click-through rates and the user experience.

The tool can also be used to identify and fix errors in structured data, leading to improved search engine performance.

In short, the Google Structured Data Testing Tool is a valuable resource for online stores looking to improve their SEO and online visibility.


  • Testing tool for structured data markup
  • Preview of markup appearance in search results
  • Detection of errors and issues
  • Suggestions for improvement
  • Support for various markup formats.


Google PageSpeed Insights

Google Page Speed Insights is a helpful tool to improve your website’s Core Web Vitals, such as loading speed and overall performance.

This tool is particularly useful for eCommerce websites as it provides a comprehensive analysis of your website’s performance.

By identifying areas for improvement and optimizing your website for faster loading speeds, you can enhance user experience and improve your search engine rankings. 



SEMRush is an all-in-one SEO tool that can help improve your eCommerce store’s performance and increase your conversion rates.

It is a great alternative to KWFinder and Ahrefs and offers valuable insights into your website’s performance.

With SEMRush, you can easily identify which of your posts rank high and which ones need improvement.

Many leading brands trust SEMRush for its expertise in PPC keyword research, on-page and off-page SEO, and identifying major keywords.

By using SEMRush, you can optimize your eCommerce store for better online visibility and higher search engine rankings, ultimately resulting in improved sales and growth for your business.


  • Keyword research
  • Site audit
  • Competitor analysis
  • Backlink analysis
  • Advertising analysis
  • Product listing ad optimization
  • Traffic analytics
  • Customizable reports.


Moz Pro

Moz is a popular name in the SEO market, and their Moz Pro tool is an excellent choice for eCommerce businesses looking to boost their SEO efforts.

With Moz Pro, you can easily track your website’s performance and get access to a range of research tools and resources to help you better understand SEO and inbound marketing.

One of the best things about Moz Pro is that it comes with a 30-day free trial, making it an ideal option for businesses looking to run seasonal campaigns to promote their products.

Overall, Moz Pro is a must-have tool for eCommerce businesses that want to improve their online visibility and drive more traffic to their websites.


  • Keyword research and tracking
  • Site audit
  • Backlink analysis
  • Competitor analysis
  • Customizable reports
  • Page optimization recommendations
  • Local SEO tools.

Moz Pro



SpyFu is a powerful competitor keyword analysis SEO tool for eCommerce sites. It helps you analyze ranking keywords for your domain and competitors.

This tool is perfect for competitor keyword research, as it allows you to find the keywords on which your competitors are outranking you.

You can also use SpyFu to perform keyword analysis, rank tracking, SERP analysis, and more to track and improve your site’s performance.

With SpyFu, you can sculpt a solid content strategy and maximize your website’s potential.


  • Competitor research
  • Keyword research
  • Backlink analysis
  • PPC research
  • Customizable reports
  • SERP analysis.




Ubersuggest, created by Neil Patel, is a free SEO tool that should be on your radar. It offers an array of suggestions to optimize your e-commerce website content, including a keyword ideas section that generates long-tail versions of simple keywords.

In addition, Ubersuggest provides detailed SERP overviews and content ideas, serving as an easy-to-use alternative to BuzzSumo.

It also supplies valuable information on your competitors’ performance, making it a great tool for site audits.

Whether you operate a price comparison website or a regular e-commerce store, Ubersuggest is a versatile and reliable option for enhancing your SEO strategy. And the best part? It’s free but with some limits.


  1. Find profitable keywords
  2. Identify technical SEO issues
  3. Monitor backlink profile
  4. Uncover top competitors’ SEO strategies
  5. Optimize product pages and blog posts
  6. Monitor search engine rankings
  7. Track website traffic and user behavior.



With its comprehensive suite of features, SEOquake enables SEO professionals to easily evaluate critical parameters like Google and Bing index, Alexa rank, SEMrush rank, backlinks, and more.

You can use it to check internal and external links, keyword density, and compare URLs and domains.

What’s more, SEOquake seamlessly integrates with SEMrush, providing even more valuable insights into your web pages with just a single click.

All of the essential SEO metrics you need are right at your fingertips, making SEOquake the go-to choice for link-building and authenticating domains with multiple metrics.


  1. Analyze search engine results pages (SERPs)
  2. Audit website health
  3. Analyze internal and external links
  4. Compare domains and URLs
  5. Generate SEO reports
  6. Export data.



Helium10 is a great tool for identifying the best-selling opportunities on Amazon.

With its comprehensive ASIN database of more than 450 million products, you can easily compare and find products and discover thousands of keywords.

The tool also allows you to write listings like a professional and manage your business more efficiently.

If you’re a store owner, Helium10 is one of the most valuable e-commerce SEO tools available.


  1. Find business-generating keywords
  2. Optimize product listings
  3. Uncover top competitors’ strategies
  4. Track inventory and sales data
  5. Optimize Amazon advertising campaigns
  6. Recover lost or damaged inventory reimbursements.




WooRank is a valuable tool that can help you optimize your marketing efforts and increase your online sales.

With its website SEO analysis, keyword tracking, competitor research, and site crawling capabilities, it offers a comprehensive solution to detect any technical issues that may be hindering your website’s performance.

WooRank makes it easy to develop a solid SEO strategy that maximizes your site’s potential through scheduled automatic site audits and web crawls.

The tool also keeps you up-to-date on any new SEO issues that could be impacting your search engine rankings, ensuring that you always stay ahead of the competition.


  1. Identify technical SEO issues
  2. Keywords Research
  3. Profile top competitors’ strategies
  4. Site crawl to discover website issues
  5. Backlink analysis
  6. Track progress with customizable reports.



Raven SEO Tools

Raven SEO Tools is an exceptional suite of eCommerce SEO tools that assists you in conducting in-depth research on your SEO and SEM competitors.

It enables you to analyze your competitors’ keyword choices, review their landing pages, and create powerful ad copies.

Raven SEO Tools also offers outstanding reports and provides a unified platform that integrates all your social media marketing tools in one place.

This tool is a great option for optimizing your e-commerce product page SEO and improving your overall online marketing strategy.


  1. Social media management capabilities
  2. Identify technical SEO issues
  3. customizable reports

Raven SEO Tools


SE Ranking

SE Ranking offers a complete eCommerce SEO suite that contains all the essential SEO analysis and marketing tools to enhance your website’s search engine rankings.

This suite comprises various features such as rank tracking, keyword research, competitor analysis, site audit, and backlink monitoring at a reasonable price.

Using SE Ranking, you can examine your competitors’ PPC campaigns and identify the most profitable ad campaigns and keywords to target.

This helps you to drive quality traffic and increase sales for your online store.

Although it may not be the best eCommerce SEO tool available, SE Ranking is an affordable and trustworthy option to optimize your website and develop an SEO strategy based on data analysis.


  1. Keyword research and analysis
  2. Competitor analysis
  3. On-page SEO audit
  4. Backlink analysis
  5. SERP tracking
  6. Traffic analysis
  7. Social media management and analysis
  8. Content marketing tools
  9. E-commerce analytics and reporting
  10. White label reporting


FAQs about SEO Tools for eCommerce Sites


Is SEO important for eCommerce?

Yes, SEO is important for eCommerce businesses as it helps them improve their visibility in search engines, drive traffic to their website, and ultimately, increase sales.

By optimizing their website for search engines, eCommerce businesses can rank higher in search results and reach more potential customers who are searching for their products.


What are some SEO tools?

Some popular SEO tools include Ahrefs, SEMrush, Moz, Google Analytics, Google Search Console, Screaming Frog, Yoast SEO, and RankMath.

These tools can help eCommerce businesses with keyword research, competitor analysis, technical SEO audits, backlink analysis, content optimization, and more.


Can Google Sites be used for eCommerce?

Yes, Google Sites can be used for eCommerce, but it may not be the most ideal platform for a full-fledged eCommerce store.

While Google Sites does offer eCommerce functionality through its integration with Google Sheets, it may not have all the features and flexibility that a dedicated eCommerce platform provides.

However, for small businesses or those just starting out, Google Sites can be a simple and cost-effective solution for selling products online.


How can eCommerce businesses use SEO tools to track their site performance?

SEO tools can provide eCommerce businesses with data on site traffic, bounce rates, conversion rates, and other key performance indicators (KPIs).

By tracking these metrics over time, eCommerce businesses can identify areas for improvement and make data-driven decisions to optimize their website for search engines and users.


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