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We all know about the fact Google search engine shows the top ten most relevant pages when you search a particular term in Google search engine but how to get better search results for your online business website.

The search results shown by Google have been getting better, accurate, and quicker since the nineties.

Now it has become part of our culture to rank on the first page of the Google search engine but the basics keep changing according to how different businesses sell their products or services online.

Now different online business companies make their best possible efforts and utilize their marketing skills to rank their online business website on the first page of the Google search engine.

Now you can also run a Google ads campaign to rank your website on the first spot Google search results.

It is also known as PPC and you have to bid on particular keywords opposite to which you want to show your website in Google search results.

  But if you don’t have enough money to spend on Google ads or PPC campaigns then you have to make different digital marketing strategies like how to get better search results for your online business website without spending a lot of money.

Now we will explain some free ways to improve your search engine rankings.

 

How to Get Better Google Search Results for your Website?

  1. Focus Website’s User Experience
  2. Write SEO Optimize Content
  3. Get More Backlinks
  4. Improve Page Speed
  5. Find & Fix Broken Links
  6. Images Optimization
  7. Use H1 and H2 header tags
  8. Optimize for Local Search
  9. Aim for “Position Zero”
  10. Write Long Blog Posts
  11. RankBrain Friendly Content
  12. Focus On Your Target Audience
  13. Website Audit
  14. Internal Linking
  15. Link Building On Wikipedia
  16. Sharing Content on Social Media
  17. Writing Better Headlines

Focus Website’s User Experience:

There are four most important ranking factors according to the SEMrush. These are given below:

  1. Bounce Rate
  2. Time On-Site
  3. Pages Per Session
  4. Website visits

These all four ranking factors are related to the user experience provided by your website to its visitors.

There is not anything complex.

You will definitely get more visitors to your website if your website has some useful content with easy navigation to engage more visitors.

When you will engage more visitors to your website your search rankings will improve automatically.

User Experience

Write SEO Optimize Content:

One of the best and simple ways to increase your search engine rankings is creating quality content that has some value for your website users.

It has been observed in the poll of digital marketing professionals that more than 50 percent of digital marketing professionals thought that the most effective technique of SEO to increase search rankings of a website is on-page content development.

Certain things make your content valuable such as your website content should be optimized for mobile devices, contain a good amount of keywords, mistake-free and problem-solving content for your audience also containing some useful internal and external links related to your content topic.

seo friendly content

 

Get More Backlinks:

Backlinks are also one of the most important ranking factors of Google search engines.

The backlinks are basically the links coming from other websites to your website.

If you have backlinks from some high authority websites your website will get more trust of Google search engine due to which your website will increase with your search engine rankings and traffic.

building backlinks

Improve Page Speed:

From July Google search engine start considering your website page speed as one of it’s ranking factors and assert that only a few websites will be affected due to this search engine update.

So, it will be better to make your website page speed quick and fast because it will also improve user experience with Google search engine rankings. 

web page speed

Find & Fix Broken Links:

If you will have quality links on your website it will help your website to improve search rankings and build authority.

But if any of the links cause a 404 error both your search engine rankings and user experience will be disturbed.

You can find broken links of your website through the Broken link checker tool or dead link checker.

Fix Broken Links to get batter google search results

 

Images Optimization:

To optimize your website page speed it is necessary to optimize your website images and it will also help the Google search engine to recognize images of your website.

So, you have to make sure that all of your website images are descriptive with proper filenames, compressed, and must have alt text.

Images Optimization in seo

 

Use H1 and H2 header tags:

To make your website content user and search engine-friendly H1 and H2 header tags are very crucial.

Moreover, it has an impact on the search rankings of your website.

So, you should use H1 and H2 header tags in your on-page website content.

You can highlight some important points of your site content and they also reflect your website structure.

 

Optimize for Local Search:

A great number of people search for the term “near me” to get local business services or products.

So, if you also want to display your business on the top of Google search engine local searches then you should create a Google My Business account of your website to make a Google My Business listing of your website.

Furthermore, you can list your business website in different local business directories and by getting online reviews from different review sites you can build your business website reputation.

Optimize for Local Search to get batter google search results

Optimize for Voice Search:

Some research shows that voice search almost 60% of the people prefer to use voice search to ask questions on Google search engines from their smartphones.

This means you also have to optimize your content for voice searches.

You can do this by adding the search terms people are using to search about your business in your website content.

For this, you can add conversational-type keywords in your website content than usual search terms or keywords.

 

Aim for “Position Zero”

Sometimes, when any user asks a question Google search engine fetches content from the most relevant website and shows it in the form of an answer box known as the featured snippet and it is displayed above the first search result.

The best way to get traffic is to rank your website in featured snippets.

The featured snippet also contains the link to the relevant website.

Ranking in featured snippets will also build and increase your business or brand visibility and credibility.

So, if you also want to rank your website content in featured snippets try to target your business-related search terms and answer all the terms properly.

 

Write Long Blog Posts:

There is no doubt about the fact that quality content is important for your website to get better search results and rankings. It is one of the important factors which plays an important part in your search engine rankings.

But the length of content is also crucial.

You can improve your search engine rankings by writing more in-depth and long blog posts.

Research has been made by some industry experts to know about the relationship between search engine rankings and content length. 

In this research, they analyze more than one million searches.

As a result of their research, they observe the average length of different articles or blog posts ranking on the first page of Google search results is almost 1890 words.

But this technique is not the guarantee of your success.

You cannot expect to write a long content and google immediately rank it on the first page of its search results.

So, if you want to implement this technique successfully you have to make sure the balance between quantity and quality of your content.

Write Long Blog Posts to get batter google search results

RankBrain Friendly Content:

You may know that Google search engine uses an algorithm to maintain the quality of search results which is called RankBrain.

Then anyone performs a specific search this algorithm understands it the same as humans.

Then he divides search terms into vectors of words through which it fetches more relevant content to display.

The interesting thing about this algorithm is it does not just focus on your key phrase.

The results are also influenced by the queries you search for before.

You also need to focus on RankBrain SEO to get higher rankings in the Google search engine.

You can become successful in RankBrain SEO by maintaining user intent and using medium tail keywords to improve your CTR (Click Through Rate).

 

Focus On Your Target Audience:

You must have complete information about your audience like which is your target audience.

Which platforms they use the most so you can connect with them.

These are the points you need to think about while making an SEO strategy for your online business.

Because when you will have all the information about what your customers are looking for and about their needs you can make your strategies according to your user’s interest.

Such as if they are looking for different restaurants in their surroundings you can write blog posts on this topic.

If they are searching about a specific product you can write it’s review.

According to this you should follow the technique of understanding and adapt.

Analyze comments on your different blog posts and see which one is getting more famous.

Moreover, you can also use Google Analytics, Quora, and other social media platforms to get feedback from your website users.

Focus On Your Target Audience to get batter google search results

 

Website Audit:

You must have complete information about your audience like which is your target audience.

Which platforms they use the most so you can connect with them.

These are the points you need to think about while making an SEO strategy for your online business.

Because when you will have all the information about what your customers are looking for and about their needs you can make your strategies according to your user’s interest.

Such as if they are looking for different restaurants in their surroundings you can write blog posts on this topic. If they are searching about a specific product you can write it’s review.

According to this you should follow the technique of understanding and adapt.

Analyze comments on your different blog posts and see which one is getting more famous.

Moreover, you can also use Google Analytics, Quora, and other social media platforms to get feedback from your website users.

 

Internal Linking:

It is not the purpose of your website to bring traffic to your homepage instead you want to engage more audience to spend quality time on your website through your website content.

v This can be done by linking your web pages internally.

You can make your website content more organized by internal linking.

Moreover, it will make way for the search engine to crawl your website.

This will also help your old blog posts or articles to get some traffic.

 

Link Building On Wikipedia:

There is a lot of link building in Wikipedia that is mostly overlooked by most people.

You will find a lot of articles without any citation and some of them are linked to pages that even don’t exist right now.

You can benefit from this opportunity.

You can create content related to these topics to get links from these broken links.

You can get a good amount of traffic from Wikipedia by creating some quality content.

You will definitely get some high-quality backlinks through this link-building technique. 

Link Building On Wikipedia to get batter google search results

Sharing Content on Social Media:

You cannot just depend on your website to get organic traffic and build authority.

For this first, you need to build your presence on social media.

There are some simple choices for social media marketing such as Facebook, Pinterest, Instagram, and Twitter.

But if you want to build your website authority you have to do more work than sharing your content on social media.

There are some great platforms like Slideshare, Medium, and Quora to engage more audiences.

These platforms can help you to build your brand awareness and increase visibility.

Furthermore, it can also help you to generate some leads and sales as well.

Sharing Content on Social Media to get batter search results

Writing Better Headlines:

To rank on Google search engine is also included in your object and you should not be restricted to the user engagement.

Maybe it seems robotic to add focus keywords in your article heading but there is a conflict between something creative and excellent search engine rankings.

To get rid of this confusion there is a simple way to write different headlines initially.

First, use a simple heading.

Then write a clickbait headline and in the third heading include the combination of the first two headings. Now finally add keywords in these headings to make them SEO-friendly.

Writing useful and engaging headlines are necessary to get better search results.

 

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