It can be quite challenging for freelancers to work on their clients’ websites’ SEO

Especially beginner freelancers who often face problems with website rankings. 

But, with the help of good SEO tools, freelancers can make their SEO work much easier.

These tools can assist freelancers in optimizing their clients’ websites for better search engine rankings.

In this article, we will go over some of the top SEO tools for freelancers that can help freelancers to boost their clients’ website online visibility.


SEO Tools For Freelancers to optimize your clients’ websites


Check out the list below of the best SEO tools for freelancers to enhance your freelancing game.



Ahrefs is a top-notch SEO suite with multiple features that can help you track multiple websites, identify issues, conduct keyword research, and receive notifications about new backlinks and opportunities.

I personally love the Keywords Explorer tool, which has a vast keyword database and high accuracy.

It’s my go-to tool for various SEO tasks and is the feature I use the most on Ahrefs.

Additionally, Ahrefs can also be used to analyze your competitors‘ websites and gain insights into their strategies, especially for content analysis.

This can help you stay ahead in the industry and keep tabs on your competitors.

  • Price: 99$ per month
  • Some features are available in free




Semrush and Ahrefs are both outstanding all-in-one SEO suites that offer similar features like keyword research, competitor research, rank tracking, link building, and more.

However, I prefer Ahrefs because it has a larger keyword database and is more affordable.

That being said, Semrush has a user-friendly interface and a more accurate Keyword Difficulty tool, making it a close competitor to Ahrefs.

It’s advisable to take advantage of their free trials to determine which one suits your needs better before purchasing either one.

  • Price: 119.95$ per month
  • Free Trial: 7 Days



Answer The Public

Answer The Public is a tool that helps with SEO by suggesting keywords for content development based on Google and Bing searches.

It’s free to use and offers insight into what people are searching for online and how they’re searching for it.

One of the benefits of using Answer The Public is that it presents keyword ideas in a mind map format, which is a visual and user-friendly way to analyze data.

It categorizes the keywords into different groups such as questions, prepositions, comparisons, alphabetical, and related, which makes it easier to identify patterns and develop content strategies.

  • Price: 9$
  • Primary features are available in free



Ubersuggest, owned by SEO expert Neil Patel, has improved significantly. Though it lacks in comparison to Ahrefs and Semrush, its low price is its best feature.

Ubersuggest can be accessed for an affordable one-time payment, and monthly pricing is 30% cheaper than Semrush.

Ubersuggest may not have the best data, but it is still a good alternative for its price. Keyword research is not entirely accurate, and Ubersuggest’s data is similar to that of its competitors.

Ahrefs and Semrush are still the best choices if you can afford them, but Ubersuggest is an excellent value for those on a tight budget or starting out.

  • Price: 12$ per month and 120$ for Lifetime
  • Primary features are available for free



LSI Graph

LSI Graph is a valuable tool for anyone looking to improve their content creation process.

It offers a way to better understand latent semantic indexing (LSI), which involves analyzing the relatedness of a group of words.

With LSI Graph, you can easily identify terms related to your target keyword and use them to improve your content.

Moreover, LSI Graph provides you with analytical data on how well your content is optimized for key criteria such as LSI usage, content sentiment, and semantic density.

With this information, you can make informed decisions about how to optimize your content to perform better.

Additionally, you can access LSI Keywords, top-performing content, popular questions, and frequently linked information, which can further help you improve your content creation process.

  • Price: 29$ per month
  • Primary features are available in free


Long Tail Pro

Long Tail Pro is a highly popular and widely-used SEO tool that specializes in providing keyword data to freelancers and digital marketers.

This tool offers valuable insights into search traffic and competitor website performance, including page/domain authority (PA/DA), which can help users make informed decisions about their keyword strategy.

Freelancers can gain a better understanding of which keywords to target and how to optimize their content.

  • Price: $59.99 per month
  • Basic features are available in free


Keywords Everywhere

Keywords Everywhere is a browser extension that provides information about a keyword you search for, displayed alongside the search engine results page (SERP).

This includes paid volume, SEO difficulty, and related keywords. It was previously free, but now operates on a freemium model due to server costs and bot usage.

Despite this, it is still affordable, with most users only needing to spend a few dollars a month for average usage.

If you’re interested, there’s a referral link available for an extra 20% credit when purchasing a credit pack, which provides bonus search credits for the referrer but is not a paid promotion.

  • Price: 10$ for 100,000 credits
  • Limited features available in Free is a highly useful SEO tool that provides freelancers with over 700 content ideas related to a keyword search.

Similar to Ubersuggest, this tool offers a wide range of suggestions that can inspire and inform the creation of new content. 

Whether you’re an experienced digital marketer or a new freelancer looking to build your portfolio, is an efficient tool that can help you stay ahead of the competition.

  • Price: 69$ per month
  • Limited features available in Free


Google Trends

Google Trends is a tool from Google that allows users to monitor the popularity of search phrases over time.

With this service, you can analyze whether a specific keyword is becoming more or less popular, and get an idea of the most commonly used search terms.

It’s a helpful tool for anyone involved in SEO or content creation, allowing you to adjust your strategy based on current trends and search behaviors.

  • Price: Free


Rank Checker by SEObook

Rank Checker by SEObook is an essential tool for freelancers who are looking to track the search engine rankings of their websites. With this tool, users can easily identify and export target search terms, as well as track their rankings in both Google and Bing.

This information can be incredibly valuable for freelancers who are trying to improve their website’s visibility



SEOPressor is a powerful SEO tool that helps freelancers and website owners to optimize their websites for better search engine rankings.

With SEOPressor, freelancers can easily score the SEO strength of their website and identify the specific pages that need optimization.

This tool also offers tips on how to improve the performance of the website by optimizing various factors such as meta tags, images, headings, and more.

It provides comprehensive suggestions to help freelancers make the necessary changes to their website for better optimization. 

  • Price: 9$ per month
  • Basic features available in Free


Keyword Surfer

You can use the free browser extension Keyword Surfer as an alternative to Keywords Everywhere.

It provides keyword volume and related keyword data alongside Google search results.

Although Keyword Surfer may not have the same level of accuracy or coverage as premium tools like Ahrefs and Semrush, it’s a useful option for those on a limited budget or with simpler needs.

Additionally, as Keyword Surfer is a newer company, there is potential for it to improve and expand its capabilities in the future.

  • Price: $49/month



KWFinder is a free SEO tool that helps content creators discover high-ranking keywords on Google.

It provides useful insights about each keyword, including monthly search traffic volume, cost per click value, and keyword difficulty.

These details are helpful in deciding which keywords to target and how to optimize content for the best results.

KWFinder is an essential resource for anyone who wants to improve their SEO game and find new keyword opportunities.

  • Price: $29.90 per month
  • Limited features available in Free



Open Site Explorer by Moz 

Open Site Explorer  by Moz is an SEO tool that enables freelancers to research backlinks, analyze social activity, and identify relevant top pages in various industries.

With this tool, freelancers can understand their backlink profile and find opportunities to grow.

By analyzing the anchor text with Open Site Explorer, freelancers can get insights into how their website is perceived by search engines.

Price: $99 per month

Limited features available in Free


Monitor Backlinks

Monitor Backlinks is an all-in-one SEO tool that helps freelancers monitor their website’s backlink profile and stay ahead of their competitors.

With its daily summaries of changes in the backlink status, it allows freelancers to quickly identify any potential issues with their backlinks and take corrective actions.

It tracks keyword rankings and keeps track of your competitors’ actions in acquiring new backlinks.

  • Price: $25 per month

Monitor Backlinks



Searchmetrics is a highly comprehensive SEO tool that offers a wide range of features to help freelancers and digital marketers optimize their website’s performance.

The tool provides data on keyword strength, social impact, and competitive research, allowing users to better understand how to target their audience.

With its guaranteed quality results, Searchmetrics is a reliable choice for anyone looking to enhance their SEO strategy and drive more traffic to their website.



Screaming Frog

KWFinder is a free SEO tool that helps content creators discover high-ranking keywords on Google.

It provides useful insights about each keyword, including monthly search traffic volume, cost per click value, and keyword difficulty.

These details are helpful in deciding which keywords to target and how to optimize content for the best results.

KWFinder is an essential resource for anyone who wants to improve their SEO game and find new keyword opportunities.

  • Price: $259  per year
  • Major features available in Free


Xenu Link Sleuth

Xenu Link Sleuth is a software tool that can validate various types of links, including text links, frames, local image maps, and backgrounds, and can easily find any broken links on websites.

It’s a valuable tool for freelancers who are responsible for website maintenance and want to ensure their website is functioning properly.

Broken links can harm the user experience, negatively impact the website’s search engine rankings, and potentially lead to lost business opportunities.

Therefore, by using Xenu Link Sleuth, freelancers can quickly identify any broken links and fix them promptly to improve the overall health of the website.



GTmetrix evaluates website loading speed by testing it from a server location that you choose.

It then provides a breakdown of the results, identifying any elements that may be causing delays.

GTmetrix offers recommendations for potential solutions to improve website loading speed based on this information.

  • Price: $10.67 per month
  • Major features available in Free



Google Search Console

Google Search Console is a vital tool for website owners that gives you a daily summary of page clicks, query details, click-through rates, and page rankings over time.

You can use the query data to see which keywords bring traffic to your site and find new keywords for your content.

Search Console also shows internal and external links to your pages and lets you request faster indexing or removal of pages from search results.

Although backlink tracking may take some time, the data will keep adding up over time.

  • Price: Free

Google Search Console



Yoast is the top SEO plugin for WordPress, with over 200 million downloads and 1.3 billion WordPress sites worldwide.

Unlike most SEO tools, Yoast is a plugin that integrates into your WordPress installation, providing on-page optimization suggestions such as keywords, meta descriptions, and content length.

While it does not offer off-page SEO insights like competitor site backlinks and domain authority, it is free to download and install, with a Premium plan available for advanced users.

If you use WordPress to publish content online, Yoast is a must-have tool to improve your on-page SEO.

  • Price: $99 USD / year
  • Major features available in Free

Yoast SEO


Wayback Machine: 

Wayback Machine is a digital archive of the internet that allows users to access snapshots of websites from the past.

It retrieves any website’s previous versions to help troubleshoot issues or failures of a new strategy.

This tool is especially useful for freelancers who want to see how a website has evolved over time and track changes made by the website owner.

  • Price: Free for Lifetime


SE Ranking

SE Ranking is an easy-to-use SEO tool that’s perfect for entrepreneurs, SMBs, agencies, and marketing specialists.

With its various tools, the service aims to simplify the SEO process from start to finish, making it accessible for everyone.

One of its standout features is the Keyword Rank Tracker, which offers a comprehensive overview of your website’s performance.

This includes your average position, traffic forecast, search visibility, SERP features, and the percentage of keywords in the top 10.

Overall, SE Ranking provides an all-in-one solution to improve your online visibility and monitor the technical aspects of your website.

  • Price: $39.00 per month
  • Free Trial: Available



GrowthBar is a comprehensive tool that provides solutions for content planning, creation, and measurement.

It uses OpenAI to offer billions of keywords, backlinks, and Google-friendly blog content.

GrowthBar has become popular among individuals, teams, and agencies for conducting keyword research, AI-generated blog posts, backlink research, and tracking keyword rankings.

As an SEO suite and AI writing tool, GrowthBar creates high-quality blog content instantly using the world’s largest language model.

Its advanced algorithms guide users on how to optimize their content for top-ranking performance.

By analyzing hundreds of search engine results pages, GrowthBar identifies the best content for each query and creates natural-language content using AI technology.

  • Price: $29 per month
  • Free Trial: 5 Days


FAQs about SEO Tools For Freelancers


What are SEO tools?

SEO tools are software programs or online platforms that help freelancers and other digital marketers optimize their websites to rank faster in search engine results pages (SERPs).

These tools typically offer features such as keyword research, site analysis, backlink tracking, and competitor analysis.

What Are SEO Tools Used For?

SEO tools are used to optimize websites and online content to rank higher in search engine results pages (SERPs) and attract more traffic.

They can help with keyword research, site analysis, competitor analysis, backlink tracking, and content optimization.


What are some popular SEO tools for freelancers?

Some popular SEO tools for freelancers include SEMrush, Ahrefs, Moz, Google Analytics, Google Search Console, Yoast SEO, and Screaming Frog.

These tools offer a range of features and capabilities, from keyword research and backlink analysis to site audits and content optimization.


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