Often, SEO experts focus on optimizing one particular element or a few specific typical elements of a website’s SEO.
But to achieve your SEO goals, you have to balance all SEO factors in your SEO strategy and then implement them.
Today, we will explain what you need to balance when doing SEO.
What Do You Need To Balance When Doing SEO?
Below are the most vital elements you need to balance when optimizing your website for SEO.
Keep yourself up-to-date
Staying up to date on the latest SEO trends and changes is crucial to maintaining a balanced SEO strategy. Search engines are constantly updating their algorithms, which can have a significant impact on your website’s ranking.
By staying informed on the latest trends and changes, you can adjust your SEO strategy accordingly and avoid falling behind.
Regularly reading industry blogs, attending webinars, and engaging with other SEO professionals can help you stay up to date.
Ignoring the latest trends and changes can result in outdated practices that could harm your website’s ranking and overall SEO health.
Investing time in staying informed on the latest SEO trends and changes can pay off in the long run by helping you maintain a strong and balanced SEO strategy.
Competitor analysis
To have a well-rounded SEO plan, keep an eye on your competitors.
By knowing what they’re doing, you can adjust your strategy accordingly.
This means monitoring their keywords, backlink profiles, and content strategies.
Additionally, regularly analyzing your own website’s performance and making adjustments as needed is crucial for maintaining a balanced SEO strategy.
If you’re not seeing the results you want, consider hiring an SEO expert to analyze your website and give you feedback to improve your strategy.
On-page optimization
SEO is not only about writing content or only optimizing loading speed.
Google takes a lot of ranking signals into consideration to determine whether your website should rank in SERPs or not.
It’s important to balance all the factors, including on-page optimization.
On-page optimization is a crucial part of SEO. Here are a few things you can do to make your on-page SEO 100% and balance your SEO strategy.
- Title tags: The title tag is the HTML element that specifies the title of a webpage. It should be descriptive and include the main keyword of the page.
- Meta description: A meta description is a short description of a webpage that appears under the title in search engine results. Its goal is to make users want to click through to the page by being interesting and related to the content, and it should contain the main keyword.
- Heading tags: Header tags (H1, H2, and further.) are used to build the content’s structure and hierarchy. The H1 tag should contain the main keyword and be used only one time and others multiple times.
- Content: The content on a webpage should be high-quality, relevant, and include the main keyword. It should be easy to read and provide value to the reader.
- Image optimization: Images should be optimized for search engines by using descriptive filenames, alt tags, and captions.
- Internal linking: Internal links within a website can help search engines understand the hierarchy and structure of the site.
- URL structure: The URL structure should be simple and include the main keyword.
Technical SEO
User experience and content are the aspects that appeal to humans, but there are also some aspects of a website that are solely for search engines to understand the website easily.
These hidden aspects are called technical SEO.
By performing technical SEO, your website can be better understood by search engines and you can also control the crawling and indexing of your website using technical SEO.
Very often, technical SEO involves optimizing the website’s code, structure, and metadata. Below are some crucial technical SEO elements you should adopt.
- Website structure and hierarchy
- Robots.txt and XML sitemap files
- Page speed and load times
- Mobile-friendliness and responsive design
- URL structure and optimization
- Canonicalization and duplicate content issues
- Title tags, meta descriptions, and header tags
- Image optimization and alt tags
- Internal linking and site navigation
- Schema markup and structured data implementation
Diversify Keywords
To improve your SEO, don’t focus on just one type of keyword.
You need a mix of short and long-tail keywords, including brand and product names, and general keywords.
When researching keywords, be creative and consider other factors, like competition and search intent.
Don’t assume that high search volume always means it’s easy to rank for a keyword.
Below are the benefits to choose mixed keywords for a balanced SEO strategy.
- By targeting mix of short-tail and long-tail keywords, you can increase your chances of appearing in search results for a wider range of queries.
- After using a mix of keywords, you can ensure that your content is relevant to a broader range of search queries and user intents.
- Targeting a mix of keywords, especially long-tail keywords with low competition, can help you avoid competing with larger, more established websites for the same search terms.
Content freshness
Keeping your website’s content fresh and interesting is crucial for good SEO.
If your content is unengaging and repetitive, people will lose interest and stop visiting your website.
To avoid this, regularly update your content with interesting and new articles, blog posts, or other types of content.
This will encourage people to return to your site and signal to search engines that your website is relevant and active, which can help your ranking.
Creating buyer personas can also help you understand your target audience better and create content that appeals to them.
Mobile-friendliness
To succeed online, you must have a mobile-friendly website.
Most people use smartphones and tablets to browse the web, so it’s crucial to optimize your website for these devices.
If your site isn’t mobile-friendly, you could lose customers to your competitors who have mobile-friendly sites.
To make sure your website is mobile-friendly, use a responsive design that adapts to different screen sizes.
Also, ensure that all your website’s content is easily accessible on smaller screens.
Backlinks and referring domains
It is important to balance the ratio between referring domains and backlinks because search engines like Google consider the quality and quantity of links pointing to a website when determining its authority and ranking in search results.
If a website has a high number of backlinks from a small number of referring domains, it can indicate to search engines that the website is engaging in manipulative link-building practices.
This can lead to penalties or a decrease in search engine rankings.
That is why, it’s important to maintain a healthy balance between the number of referring domains and backlinks.
It will ensure that the website is earning links naturally from a diverse range of high-quality sources, which can help improve its overall search engine visibility and authority.
Website’s loading speed
Having a fast website is really important for SEO.
Slow-loading sites can make people leave and hurt your search engine ranking.
To speed up your site, use a content delivery network, cache your pages, and optimize your images. All your website pages should load quickly to do well in search engines.
If your site loads too slowly, people might leave before it’s fully loaded.
Backlink profile
To optimize your website for search engines, create a balanced backlink profile that looks natural and authoritative. Relevant, high-quality links can help build your audience and improve your ranking.
Produce unique and high-quality content to naturally attract backlinks, and use guest blogging to expose your content to a larger audience. Use a backlink checker to identify which links are helping or hurting your SEO strategy.
Remember, having too many low-quality or unnatural links can harm your ranking, so focus on building a diverse and relevant backlink profile.
How can I balance these factors effectively?
To balance these factors effectively, you need to create a comprehensive SEO strategy that takes into account your goals, target audience, and resources.
What are the factors that can impact your SEO strategy?
Factors such as industry, audience, competition, budget, and goals can impact your SEO strategy. Understanding these factors is essential to create a focused and effective SEO plan.
Is it advisable to target multiple keywords for a single webpage?
While it is possible to optimize a single page for multiple keywords, it’s generally not recommended.
When you try to target too many keywords on a single page, it can dilute the relevance and focus of the content, making it less clear to search engines and users what the page is really about.
Additionally, it can be difficult to create high-quality content that effectively targets multiple keywords without compromising the user experience.