15 Best eCommerce Platforms for SEO: Choose Yours

If you are planning to start an online eCommerce business, then read this article completely.

This article aims to provide insights into the list of best eCommerce platforms for SEO that can help you boost your online business.

Best eCommerce Platforms for SEO to Take Your Sales to the Next Level

Below are the best eCommerce platforms for SEO that can help you rank faster in search engines like Google and Bing.

Shopify

Shopify is an eCommerce platform that is known for its user-friendly interface and is trusted by well-known brands like Tesla, Red Bull, and Nest.

It provides a range of SEO features, such as social sharing buttons and blogging tools, to help businesses increase their visibility online.

Shopify also offers indexing controls and sitemap generation to help search engines crawl and index the website.

Moreover, users can easily add plugins like the Yoast SEO plugin, which analyzes the website and provides tips for optimization.

Shopify integrates with Google Analytics to track traffic and sales effectively. It also has a large knowledge base and an active online community to support its users.

Clearly, Shopify is one of the most SEO-friendly eCommerce platform on the internet.

Shopify has three pricing plans:

Basic: $29 per month
Medium: $79 per month
Advanced: $299 per month

WooCommerce

WooCommerce is a cost-effective and SEO-friendly eCommerce platform that can be easily integrated with WordPress.

It allows you to create a full-fledged online store with ease.

This platform is perfect for businesses that sell physical or digital products or provide services.

It provides a user-friendly interface that enables your customers to browse and find what they’re looking for quickly.

WooCommerce is designed with SEO in mind, offering you the ability to customize title tags, meta descriptions, URLs, and product descriptions to enhance your store’s search engine visibility.

Moreover, it comes equipped with a built-in blogging tool that can help you create content that boosts your store’s SEO rankings.

The best part is, WooCommerce is free to use, although there’s an option to upgrade to a Premium plan.

The hosting cost for WooCommerce starts at $6.95/month, and the domain name cost is $15/year.

So if you’re looking for an affordable and SEO-friendly platform, WooCommerce is definitely worth considering.

BigCommerce

BigCommerce is a top-rated eCommerce SEO platform trusted by big brands such as Hilton Hotels, Skullcandy, and Rebecca Minkoff.

Its built-in SEO tool allows you to optimize your online store for better search engine rankings, making it more visible to potential customers.

Additionally, BigCommerce offers a wide range of plugins and themes that you can use to customize your store and create a unique brand identity that resonates with your target audience.

With its user-friendly interface, customers can easily browse and find what they are looking for, leading to improved shopping experiences and higher conversion rates.

BigCommerce offers pricing plans that suit different budgets and needs, including Standard ($29.95/month), Plus ($79.95/month), and Pro ($299.95/month), with Enterprise plans available for larger businesses.

This pricing flexibility makes it easy to find a plan that aligns with your business goals.

Overall, BigCommerce is a comprehensive eCommerce platform that provides an array of valuable features to help your online business succeed.

Shopware

Shopware is a powerful and user-friendly eCommerce platform that is gaining popularity in Europe.

It offers a range of features that enable businesses of all sizes to create and manage their online stores efficiently. Some of the benefits of using Shopware include:

Shopware’s modular architecture allows businesses to scale their online stores as they grow.
Offers a high level of customization, allowing businesses to create unique online stores that reflect their brand.
Shopware has built-in SEO features that help businesses improve their search engine rankings, including meta tags and sitemaps.

Has many responsive design themes that ensure online stores look great on all devices.
Shopware has an active community of developers and users who contribute to the platform’s ongoing development and provide support to users.

Overall, Shopware is an excellent choice for businesses looking for a customizable, scalable, and SEO-friendly eCommerce platform.

Shift4shop

Shift4Shop is an eCommerce website builder with valuable SEO features and a range of eCommerce tools.

It provides unlimited users, products, and bandwidth without transaction fees. Shift4Shop also includes AI-driven fraud protection, credit card processing, and real-time shipping.

It comes with a free domain name registration and SSL certificate, enhancing your website’s security and credibility.

Shift4Shop offers a comprehensive eCommerce platform with valuable features that can help your online business succeed.

Wix

Wix is an eCommerce platform that offers built-in SEO features and is trusted by some of the biggest brands like Coca-Cola, Nike, and Samsung.

With Wix, you get an SEO wizard that helps you optimize your site for better search engine rankings, a wide range of templates and designs to customize your store, and a user-friendly interface for your customers to easily navigate your store.

Additionally, Wix has a built-in blog tool for creating SEO content and a Robots.txt editor to fine-tune your site’s SEO. Bulk 301 redirect and affiliate tags are also supported.

Wix has four premium plans to choose from, offering different features to fit different budgets and needs.

The VIP plan costs $25.50/month, the Unlimited plan costs $12.50/month, the Combo plan costs $8.50/month, and the Connect Domain plan costs $4.50/month. This pricing flexibility makes it easy to choose a plan that suits your business goals and budget.

nopCommerce

Businesses can create and administer their online stores using nopCommerce. It was first released in 2008 and has since gained popularity due to its flexibility, scalability, and user-friendly interface.

nopCommerce offers a range of features such as multi-store management, SEO optimization, responsive design, and integration with various payment gateways and shipping providers.

It also has a large community of developers and users who contribute to its ongoing development and provide support through forums, documentation, and plugins.

Squarespace

Squarespace is a popular platform with many features, used by famous brands such as Vogue, GQ, and Anine Bing.

It’s a straightforward website builder that allows easy social media sharing on product pages and provides a Yoast SEO plugin.

Although Squarespace is on the expensive side, it’s perfect for people who want to create beautiful websites quickly.

It’s also mobile-friendly and has a built-in blogging tool and a supportive community. However, if you want a more customized approach, you can opt for professional web development services.

Here are four pricing plans of Squarespace:

Personal for $14 per month
Business for $23 per month
Basic Commerce for $27 per month

Advanced Commerce for $49 per month

PinnacleCart

PinnacleCart is a cloud-based eCommerce platform that offers a range of features to help businesses build and manage their online stores.

It was launched in 2003 and has gained popularity due to its flexibility and user-friendly interface.

PinnacleCart offers a range of features such as customizable templates, mobile optimization, and inventory management.

It also integrates with various payment gateways and shipping providers, as well as other third-party services such as QuickBooks and MailChimp.

One of the biggest benefits of using PinnacleCart is its focus on SEO optimization, which can help businesses improve their search engine rankings and attract more customers to their online stores.

Additionally, it offers 24/7 customer support and a range of resources such as webinars and tutorials to help businesses get the most out of the platform.

Volusion

Volusion is a great platform for customizing your online store and focusing on SEO. Big brands like Sony, Ford, and Coca-Cola use it.

It has features like CRM, inventory management, shipping calculator, fraud detection, and payment gateway for the smooth operation of cannabis sites.

Volusion has SEO improvement features like a sitemap generator, XML sitemap, keyword research, and link-building tools.

You can integrate software and checkout options for easy selling and improve your search engine position with its tool.

There are four pricing packages, with annual plans being cheaper than monthly ones.

Personal package costs $35/month
Professional is $79/month

Business is $299/month
Prime is based on GMV

Ecwid

Ecwid is an eCommerce platform that allows businesses to sell their products online through various channels such as websites, social media, and marketplaces.

It was launched in 2009 and has gained popularity due to its ease of use and flexibility.

Ecwid offers a range of features such as customizable templates, mobile optimization, and inventory management.

It also integrates with various payment gateways and shipping providers, as well as other third-party services such as Facebook, Instagram, and Amazon.

One of the biggest benefits of using Ecwid is its multi-channel selling capabilities, which allow businesses to reach customers wherever they are.

Additionally, it offers a free plan for up to 10 products, which makes it a great option for small businesses and individuals who are just starting their online stores.

OpenCart

OpenCart is an ideal platform for those who want to create an SEO-optimized online store.

It uses the Bootstrap framework, which provides a robust structure for developing your website.

What’s more, OpenCart has comprehensive documentation, making it easy for you to get started quickly.

You can personalize nearly every aspect of your online store, including title tags, meta descriptions, and URL structure, making it an ideal eCommerce SEO tool.

With OpenCart, you won’t have to worry about managing your SEO settings across multiple areas because it has an integrated SEO module that allows you to control all your SEO settings from one centralized location.

This user-friendly feature saves you time and makes it easy to ensure that your site is optimized for search engines.

If you’re looking for an eCommerce platform that is both SEO-friendly and easy to use, OpenCart is a fantastic choice.

Its strong SEO capabilities, combined with its user-friendly features, make it an excellent platform for creating an optimized online store that stands out in search engine results.

Magento (Adobe Commerce)

Magento, which is now known as Adobe Commerce, is a highly advanced eCommerce platform that is trusted by some of the biggest brands in the world.

It offers an array of features and options to create an attractive online store, but it requires significant developer skills due to its complex nature.

One of the unique features of Magento is its flexible architecture, which allows developers to create custom modules.

It also offers a wide range of themes and templates to customize your store, as well as an extensive API for third-party integration.

Magento also includes built-in tools like an order management system, a shipping calculator, and a payment gateway.

Adobe Commerce is a powerful eCommerce solution with a gross revenue of $100 billion per year, making it a reliable choice for online businesses.

You can extend the platform by installing various plugins and add-ons, and third-party add-ons can be used to build a robust eCommerce website.

Additionally, several SEO add-ons offer CRO functions to help reduce page load times.

Magento provides customers with various services, including Magento Commerce, which costs between $22,000 and $125,000 per year, hosting starting from $100 to $500 per year, and design prices ranging from $0 to $5,000+.

While it may not be the most user-friendly platform, Magento is an excellent choice for developers who want a highly customizable eCommerce solution.

Weebly

Weebly is a top eCommerce platform for small businesses, also trusted by major brands like Nike and General Electric.

It comes with automated SEO tools to boost your website’s search engine ranking and a variety of features to help run your business smoothly.

Weebly’s pricing plans are flexible and affordable, with a free version and paid plans like Personal, Professional, and Performance starting from $6/month billed annually or $9/month billed monthly up to $26/month billed annually or $29/month billed monthly.

PrestaShop

PrestaShop is an eCommerce platform that assists businesses in constructing and controlling their online stores and is available for free as open-source software.

It’s user-friendly and scalable, with features like customizable templates and inventory management.

It also integrates with payment gateways and shipping providers. PrestaShop has a strong community with plugins and themes available, plus support forums.

It offers multi-language and currency support, ideal for global businesses.

Craft Commerce

Craft Commerce may not be as popular as other e-commerce platforms out there, but it’s definitely worth taking a closer look at.

It’s a bit more complicated than some of its competitors, and it’s specifically designed for developers who want an e-commerce platform that can be highly customized to meet their specific needs.

Despite its complexity, Craft Commerce offers a wide range of popular and essential features that can help businesses of all sizes sell their products online.

When it comes to pricing, Craft Commerce offers a free option that provides access to some of its basic features. However, if you want to unlock the full potential of this platform, you can opt for one of their paid plans.

The Pro plan costs $299 per project, and the Enterprise plan’s price varies based on the project’s requirements.

Overall, if you’re a developer who wants complete control over your e-commerce site, Craft Commerce is definitely worth checking out.

osCommerce

osCommerce is highly customizable and provides an extensive range of features, including multi-language support, multiple payments and shipping options, and SEO-friendly URLs.

osCommerce also offers a vast library of add-ons and modules, enabling you to create a unique store tailored to your specific needs.

One of the significant benefits of osCommerce is its user-friendly interface, which makes it easy for anyone to set up an online store.

Additionally, it provides comprehensive documentation and an active online community, which offers support and guidance to users.

osCommerce is also highly scalable, making it an ideal choice for businesses of all sizes.

Overall, osCommerce offers a robust and flexible eCommerce solution at no cost, making it a popular choice among small and medium-sized businesses.

3dcart

3dcart is a popular eCommerce platform that offers a bundle of features to help you create and manage your online eCommerce shop.

The platform provides a user-friendly interface that makes it easy for businesses to set up and manage their online stores.

Some of the key benefits of using 3dcart include a range of SEO tools, including URL and meta tag customization, social media integration, and Google Analytics integration.

3dcart offers a variety of customization options, including a wide range of templates and themes, as well as the ability to add custom code to your store.

The platform also offers a range of payment and shipping options, making it easy for businesses to manage their online transactions.

Pricing for 3dcart starts at $19/month for the Startup plan, with higher tiers offering additional features and support.

Overall, 3dcart is a great choice for businesses looking for an all-in-one eCommerce platform with robust customization options and strong SEO tools.

X-Cart

X-Cart is a PHP-based eCommerce platform that offers a comprehensive set of features for building and managing online stores.

with X-Cart, you can easily create an online store and customize its design to fit your brand’s needs.

The platform also provides several tools to help you optimize your store for search engines, such as customizable meta tags, URLs, and sitemaps.

One of the main benefits of X-Cart is its scalability, making it suitable for small businesses that are just starting as well as larger enterprises with complex eCommerce needs.

The platform also provides integration with a wide range of payment gateways, shipping providers, and marketing tools, such as Google Analytics and Mailchimp.

Additionally, X-Cart offers excellent customer support through a dedicated help center, community forum, and 24/7 support via phone, chat, or email.

Tips to Choose the Best eCommerce Platform

Choosing the right eCommerce platform can be a daunting task, especially when you consider the vast number of options available.

Here are some tips to choose the best eCommerce platform for your business.

SEO capabilities: Look for a platform that has strong SEO capabilities and allows you to customize your website’s SEO settings.
User-friendliness: Choose a platform that is easy to use and has a user-friendly interface for both you and your customers.
Payment gateways: Ensure that the platform offers a variety of payment gateways to cater to your customers’ preferences.
Customization options: Select a platform that provides a wide range of customization options to help you create a unique online store that reflects your brand.
Scalability: Consider the scalability of the platform, and whether it can grow with your business as you expand.
Security: Look for a platform that has strong security features to protect your customers’ data and ensure safe transactions.
Customer support: Choose a platform that offers reliable customer support and has a helpful community to assist you when needed.
Pricing: Evaluate the pricing structure of the platform, including any transaction fees or additional charges, to ensure that it fits your budget.
Integrations: Check the platform’s integrations with third-party tools and services such as email marketing or shipping providers.
Mobile responsiveness: Ensure that the platform is mobile responsive and provides a seamless experience for customers on mobile devices.

eCommerce SEO Checklist

Conduct keyword research
Optimize URLs, page titles, meta descriptions, and header tags
Optimize product descriptions
Ensure user-friendly website structure and navigation
Optimize images
Ensure mobile-friendliness and fast loading speed
Build high-quality backlinks
Use Google Analytics for data-driven decisions
Regularly update website content
Promote the website through social media and marketing channels

FAQs about eCommerce Platforms for SEO

What is an ecommerce platform?

An eCommerce platform is a website that enables businesses to create and manage an online store, sell their products or services, and handle transactions securely.

It typically provides tools for creating product catalogs, managing orders, processing payments, and handling shipping and tax calculations.

Examples of popular eCommerce platforms include Shopify, Magento, WooCommerce, and BigCommerce.

How do ecommerce platforms impact SEO?

Ecommerce platforms impact SEO by providing features and tools that help optimize your website for search engines.

These can include built-in SEO tools, mobile optimization, page speed optimization, and other SEO-friendly features.

Can I use third-party SEO tools with ecommerce platforms?

Yes, many ecommerce platforms allow the use of third-party SEO tools for additional optimization.

Some popular SEO tools that can be used with ecommerce platforms include Yoast, SEMrush, and Ahrefs.

How important is mobile optimization for ecommerce platforms and SEO?

Mobile optimization is crucial for ecommerce platforms and SEO because a majority of online users browse and shop using their mobile devices.

Websites that are not mobile-friendly may rank lower in search engine results pages and have higher bounce rates.

Is it necessary to have a blog for eCommerce SEO?

While having a blog can be beneficial for eCommerce SEO by providing additional content and opportunities for keyword optimization, it is not necessary.

eCommerce platforms typically offer built-in SEO features that can help optimize your product pages and website.

Can ecommerce platforms help with local SEO?

Yes, ecommerce platforms can help with local SEO by providing features such as location-based shipping options, store locators, and local search engine optimization tools.

What are some common SEO mistakes to avoid when using eCommerce platforms?

Some common SEO mistakes to avoid when using e-commerce platforms include using duplicate content, not optimizing product images, neglecting mobile optimization, and not regularly updating website content.

15 Best eCommerce Platforms for SEO in 2023: Choose Yours