Have you ever scrolled through Instagram and thought, “There has to be a way to turn these likes into leads?” Well, you’re right! 

This platform is a goldmine for potential customers, but you need the right tactics to convert them. This guide will help you get more leads on Instagram.

Let’s read the guide and get ready to watch your leads rise.


How to get more leads on Instagram?

Here are all the detailed steps that might help you use Instagram for lead and sales generation for your business.


Make Similar Audiences:

To get more leads on Instagram, you can make similar audiences. This means you use Facebook’s audience targeting to find people who are similar to your current followers.

Facebook can help you reach new users who have similar interests, behaviors, or demographics as your existing followers on Instagram.

When you target these similar audiences with your Instagram ads or content, you have a better chance of attracting people who might be interested in what you are offering.

This can lead to more engagement, more followers, and ultimately, more leads for your business or brand on Instagram.

Making similar audiences is a smart way to expand your reach and connect with customers who are likely to be interested in your services.

Make Similar Audiences:


Strong CTAs:

it’s important to use strong CTAs, or “calls to action.” These are messages that tell people what you want them to do next.

When you craft your posts or stories, make sure to include a clear CTA that encourages your followers to take action.

For example, you could ask your audience to visit a landing page where they can learn more about your product or service, or you could invite them to sign up for a free trial.

With this clear direction, you make it easier for them to engage with your content and take the next step toward becoming a lead.

Remember to keep your CTAs simple and compelling, so that they attract and encourage action from your audience.


Add Action Buttons to your Instagram profile:

Adding action buttons to your profile is crucial to get more leads on Instagram. These buttons, like “contact” or “learn more,” make it simple for users to connect with you.

When people visit your profile, these buttons stand out and prompt them to take action. For instance, if you’re selling a product or service, a “contact” button makes it easy for customers to contact you.

Similarly, a “learn more” button can direct users to your website or a landing page where they can find more information about what you offer.

These action buttons remove the barriers and encourage engagement, leading to more leads for your business or cause.

So, don’t forget to customize your Instagram profile with these helpful buttons to raise your lead generation on Instagram.

Add Action Buttons to your instagram profile:


 Optimize Bio-Link:

The link in your Instagram bio is like a signpost that guides your users to where you want them to go. Make sure it leads them to a strategic place, like a lead capture form or a landing page.

A lead capture form is where your followers can leave their contact information, like their email, so you can follow up with them later.

A landing page is a special webpage designed to convert visitors into leads or customers. By directing users to these places, you’re giving them a clear path to connect with you further on Instagram.

So, take some time to choose the right link for your bio and watch as more leads come your way on Instagram.

Collaboration with  Strategic Influencers:

Team up with strategic influencers. These are people who have a big following and influence in your niche. Working with them can be helpful in reaching a broader audience with your message.

Plus, their followers trust them, so when they recommend your product or service, it carries weight. This also helps you generate leads from people who are genuinely interested in what you offer.

When choosing influencers to collaborate with, make sure they align with your brand and target audience. Then, work together on posts or campaigns that authentically showcase your offering.

As their followers see and engage with these posts, you’ll likely see more leads coming in. So, don’t underestimate the power of influencer collaborations in growing your Instagram presence and generating leads.

Collaboration with  Strategic Influencers:


Place your Product in the spotlight:

To generate more quality leads on Instagram, it’s essential to give your products or services the spotlight.

Regularly featuring your best-selling items or top-notch services keeps them fresh in people’s minds and generates interest.

Showcase what you offer in your bio link, reminding followers why they should click and explore further, or grab what you’ve got to offer.

Using high-quality images or videos, demonstrate your products in action or explain how your services can benefit your audience.

Sharing customer reviews adds credibility and trustworthiness.

Consistently featuring your offerings across your Instagram feed, stories, or reels ensures they remain prominent and increases the likelihood of turning followers into leads or customers.

So, make sure to consistently highlight your products or services to attract more leads on Instagram.


Active Audience Engagement:

it’s crucial to engage with your audience actively. This means responding promptly to comments and messages, addressing any queries they might have, and joining in on conversations through Instagram.

When you engage with your audience, it shows that you’re attentive and interested in what they have to say. This builds trust and rapport, making it more likely for them to consider the products or services that you are providing.

Moreover, by being active and responsive, you create a sense of community around your brand, which can attract even more potential leads.

So, don’t just post content and forget about it, take the time to interact with your followers and show them that you value their engagement.

Active Audience Engagement:

Swipe Up Feature:

Use the “swipe up” feature in your Instagram Stories to get more leads on Instagram for free.

It’s simple when followers swipe up on your Story, they’re directed straight to lead capture forms or web pages related to what you’re promoting on Instagram.

This feature is super handy because it takes people directly where you want them to go without any extra steps. Make sure your Stories are engaging and offer something valuable to your audience.

Then, prompt them to swipe up for more info or to take action.

Whether it’s signing up for a newsletter, downloading a freebie, or visiting your website, the swipe-up feature can help drive traffic and generate leads effectively.

So, next time you’re crafting your Instagram Stories, remember to include a swipe-up.


Use Instagram Lead Generation Ads: 

Try using Instagram lead generation ads. These ads are made to gather leads right on Instagram. People can give their contact info without needing to leave Instagram.

When someone sees your ad and is interested in your business, they can simply tap a button and provide their details. It’s quick and convenient for the audience, which means more chances for you to get leads.

With Lead Generation Ads, you can reach out to the customers in a way that’s simple and effective. Plus, since everything happens within Instagram, it keeps the process smooth and seamless for everyone involved.

So, give a try to the  Lead Generation  Ads and see how these ads can help you grow your leads on Instagram.

Use Instagram Lead Generation Ads: 


Host Instagram Contests:

Instagram contests are a fun way to attract new people and get their contact information. You can ask participants to enter the contest by providing their email address or other contact information.

Make sure the prize is something valuable and relevant to your audience to attract more participants in the Instagram contest.

When the audience enters your contest, you not only get their contact information but also increase your reach as they might share the contest with their friends.

Just be clear about the rules and deadlines, and don’t forget to promote your contest through Instagram posts and stories to maximize the participation of audiences in the contest.

With a well-planned contest, you can grow your lead list while creating excitement among your followers.


Share User-Generated Content:

People trust other people’s experiences more than just ads. That’s why sharing content created by your followers is a powerful tactic to raise your Instagram leads.

When someone posts a pic using your product or mentions you in a caption, share it on your own page. This shows you appreciate your fans and builds trust with new customers.

Plus, it shows the value you provide in a real and authentic way. This not only makes your followers feel appreciated but also encourages others to engage with your brand.

User-generated content acts as social proof, showing potential leads that your products or services are worth trying.

So, keep an eye out for user-generated content and share it on Instagram to attract more leads for your business and strengthen your brand’s reputation.

Share User-Generated Content:


Live Sessions:

To get more new leads on Instagram, try hosting live sessions. This is the most powerful way to connect with your followers on a deeper level and turn them into leads.

During a live stream, you can talk about your products or services, answer questions, and share valuable information.

This personal interaction on Instagram helps to build trust and credibility with your audience, making them more likely to become leads.

Plus, you can use live sessions to collect contact information by directing viewers to sign up for newsletters or special offers.

Before going live, promote your session to your followers so they know when to join you live on Instagram. During the stream, be engaging and responsive to comments and questions to keep viewers interested. 


Create shoppable content:

Creating shoppable content on Instagram can increase your lead generation.

Shoppable posts on Instagram allow users to shop directly from your posts, making purchasing products they like easier.

To create shoppable content, you’ll need to set up Instagram Shopping by linking your account to a Facebook catalog.

Then, tag your products in posts or stories with product stickers. Make sure your content is visually appealing and showcases your products in action.

Use high-quality images and videos to grab attention. Regularly update your shoppable content with new products to keep your audience engaged and returning for more.

By making shopping seamless and enjoyable, you can attract more leads and increase sales on Instagram.

Create shoppable content:

Maintain consistency:

Consistency is key to getting more leads on Instagram. Keep your posting schedule regular, whether it’s daily, every other day, or weekly.

This helps your followers know when to expect new content from you, keeping them engaged and interested in what you have to offer.

Make sure your posts are consistent in style, tone, and quality to maintain your brand identity. Use the same filters, colors, and themes to create a cohesive feed that reflects your brand personality.

Consistency also applies to engaging with your audience by responding to comments and messages promptly. Show up consistently in Instagram Stories and live videos to connect with your followers in real time.

Consistency builds trust with your audience and attracts more leads to your Instagram account.


Use Relevant Hashtags:

Using relevant hashtags is a powerful way to attract more leads on Instagram. Adding hashtags makes your posts searchable by people interested in similar things.

Research popular and niche hashtags related to your industry, products, or services. Choose hashtags that your target audience is likely to search. for or follow.

Include a mix of broad and specific hashtags to reach a wider audience while also targeting those who are more likely to be interested in your content.

Don’t use too many hashtags just aim for a few relevant hashtags per post to avoid looking spammy. Keep an eye on trending hashtags and incorporate them into your posts.

Experimenting with different combinations of hashtags can help you reach new users and generate more leads on Instagram.

Use Relevant Hashtags:




This guide showed you proven tactics to get more leads on Instagram.

Focus on improving your profile, posting interesting content, interacting with your audience, using the right hashtags, collaborating with influencers, running targeted ads, and analyzing your results. 

With consistent effort and a strategic approach, you can turn Instagram into a powerful tool for lead generation.


Frequently Asked Questions:


What are leads on Instagram?

Leads on Instagram are potential customers who have shown interest in your brand or product.

This interest can be expressed through various actions, like following your account, engaging with your posts, or clicking on a link in your bio. Essentially, they’ve indicated they might be interested in what you offer.


How do I reach out to leads on Instagram?

There are several ways to reach out to leads on Instagram, but here are a few methods given:

  • Direct Messages (DMs)
  • Stories
  • Lead Gen Ads
  • Calls to Action (CTAs)
Why am I not getting leads on Instagram?

There could be a few reasons that can cause no leads on Instagram:

  • Inactive Profile: Are you posting consistently with high-quality content?
  • Wrong Audience: Is your content targeting the right demographics and interests?
  • Weak CTAs: Are you clearly telling people what you want them to do?
  • Lack of Engagement: Are you responding to comments and messages to build relationships?


What are Instagram lead-generation ads?

Instagram lead-generation ads are targeted ads designed to capture leads directly on Instagram. Users can express interest without leaving the app by filling out short forms within the ad itself.


Are Instagram lead generation ads effective?

Yes, they can be very effective. They allow for focused targeting and provide a seamless way for potential customers to express interest.


How to generate organic leads on Instagram?

To get organic leads from Instagram:

  • Create High-Quality Content
  • Use Relevant Hashtags
  • Engage with Your Audience
  • Collaborate with Influencers
  • Utilize Instagram Stories and Reels
  • Optimize Your Bio and Profile
  • Consistent Posting Schedule


What are some Instagram lead generation free tools?

The Instagram lead generation option isn’t available for free; only paid Instagram lead generation ads are available. However, there are some tools below that can handle leads coming from Instagram.


How to generate real estate leads on Instagram?

Here are some specific strategies for realtors:

  • Showcase your Properties
  • Do Targeted Outreach to potential customers
  • Run local targeted ads
  • Partner with local businesses


More on Instagram:

How to Move Facebook Followers to Instagram?

How To Get Your Instagram Post Seen?

How to Get 1k followers on Instagram in 5 minutes?

SEO for Instagram: Get More Reach and Followers

Instagram Ads Vs Facebook Ads: Which One Is Batter?

How to Make Money on Instagram With 500 Followers?