SEO can be a long-term game, but there are a number of signs that can indicate that your SEO company is working.

All aspects will be discussed in this article.

Keep an eye on improvements in your website’s search engine ranking, organic traffic, and the number of conversions or sales.

Positive changes in these areas could indicate that your SEO company is doing its job effectively.


How to Tell if Your SEO Company is Working?


Measuring SEO Performance:

To know if your SEO company is doing a good job and measure SEO performance, you should keep an eye on important numbers like:

  • How many people visit your website from search engines
  • How well your keywords are ranking
  • How many of those visitors become customers

When you look at these numbers, you can see if the SEO company’s methods are working and change your plans if needed to get the best outcomes.

Measuring SEO Performance


Recognizing Bad SEO Companies:

It’s important to spot SEO companies that are not doing a good job.

Be cautious if they make unclear promises, use bad methods, or don’t tell you what they are doing.

If your SEO company does not show you how things are going or does things that are not fair, it’s a sign they might not be helping you like they should.


Identifying Signs of a Good SEO Company:

A good SEO company has certain qualities.

They show you clear reports, think about helping you in the long run, change their plans according to new rules from search engines, and make sure their work fits with your website plans.

You can also see if they have good links to your site, make your website work better on phones, and make it easier for people to use.


Evaluating SEO Company Quality:

To know if your SEO partner is good, check how well they can look at the technical parts of your website, how much they understand your competition, and if they can use social media well.

Make sure they talk to you clearly and tell you useful information about how things are going. This helps you see if they are doing a good job.

Evaluating SEO Company Quality


Organic traffic growth:

A big sign that your SEO is working is when more people visit your website from search engines.

A good SEO company can make this number go up by using smart ways, which shows that they are making your website easier to find on the internet.

More Organic traffic leads you to more leads in your company. 

Organic traffic growth


Keyword ranking improvements:

Improving your keyword rankings means that your website is showing up higher in search results when people search for specific words.

This is a good sign because it helps more people find your website.

When your keyword rankings go up, your website becomes more visible on search engines, which is a positive thing for your online presence.


Conversion rate boosts:

When more people visiting your website are doing what you want them to, like buying things or joining your newsletter, it’s called a conversion rate boost.

This means your SEO efforts are working well and helping you achieve your goals. If you notice more visitors taking these actions, it shows that your website is effective and attracting the right audience.

Conversion rate boosts


Backlink quality and quantity:

Having good links from important websites really helps your site’s ranking.

If you’re getting more of these strong links that make sense for your site, it means your SEO team is doing well.

Quality and quantity of these links show that your website is trusted and respected by others online.


Content strategy alignment:

When your SEO plans match up with what you are writing and sharing on your website, that’s content strategy alignment.

If your SEO team is making sure that your content matches your goals, it’s a good sign.

This teamwork between SEO and content helps you get better outcomes and reach more people.


Mobile optimization progress:

As lots of people search on phones, having a mobile-friendly site matters. If your SEO team is checking and making your site better for mobile users, it’s a positive step.

This means your website will work well on phones and tablets, giving you a better chance of connecting with users and doing well online.


Local SEO impact:

For local businesses, local SEO is really important.

If your SEO team is looking at how well your local efforts are doing and making them better, it’s a good sign.

This helps you appear more often when people nearby search for things related to your business.

So, your chances of being found by local customers go up, which is great for your business.


User experience enhancements:

A good SEO company cares about how people use your site.

They might make it load faster, easier to move around, and work well on phones. This is all about giving visitors a better time when they’re on your website.

So, if your SEO team is doing these things, they’re helping you keep visitors happy and engaged.


Technical SEO audit:

Your SEO team should regularly check your website’s technical stuff to make sure it’s set up right for search engines.

This includes behind-the-scenes things that help your site show up in search results.

So, if your SEO company is doing these audits, they’re making sure your website is in good shape to be found by people searching online.


Competitor analysis:

Watching what your competitors are doing is smart. If your SEO team checks out what your competition is up to, it helps you stay one step ahead.

By seeing what’s working for them, you can make your own strategies even better.

So, if your SEO company is doing this, they are helping you stay competitive in your industry business.


Transparency in reporting:

A good SEO company is open about what they are doing.

They should be able to explain how they’re making your website better for search engines and how it’s affecting your visitors and rankings.

This way, you can see what’s happening and suggest changes if needed.

Their clear updates help you understand the progress in your website’s performance.


Integration with social media:

SEO and social media are connected now. A good SEO services company can make your social media and SEO work together well.

They will help your online presence by coordinating how you appear in both search results and on social platforms. This way, you can reach more people and be visible in different places online.


Adaptation to algorithm updates:

Search engines often change how they decide which sites to show first. A good SEO company can adjust to these changes.

They will make sure your website is always up-to-date with the latest guidelines.

This way, your site stays visible and doesn’t get lost when search engines update their ways of ranking websites.

Adaptation to algorithm updates


Understanding long-term SEO gains:

SEO is surely a long-term process. It takes time to see results.

A good SEO company will understand this and will be patient with their efforts.

SEO takes time because search engines need to recognize the changes made to your website.

It’s common for results to show in a few months, but it could take longer for significant improvements to appear.

The improvements you make today can lead you to growth in the future. 


Calculation of SEO ROI:

A good SEO company can figure out if the money you’re spending on SEO is giving you more money back. 

They will show you how much your investment is helping your business.

This way, you can see if your SEO efforts are making a positive impact and if it’s worth continuing with them. 

Calculation of SEO ROI


Promotion of knowledge exchange:

One of the good qualities of a good SEO company is that they are happy to teach you what they know.

They will answer your questions and explain how SEO works.

This helps you understand what’s going on and how their work is helping your website.

When you understand this, you can make better decisions and work together more effectively, which can lead to better results for your website.


Incorporation of SEO into digital strategy:

SEO is important in your whole online plan. A good SEO company can blend SEO with your other marketing ideas. This way, your website becomes more visible and reaches more people.

By working SEO into your bigger digital strategy, you make sure your site gets noticed and performs well in the online world


Maintenance of clear communication: 

Good communication is crucial in SEO work.

A good SEO company will tell you how things are going and listen to your questions.

Regular talks help everyone know what’s happening, solve issues, and make improvements.

This way, you are all on the same page and can work together smoothly for successful results.

Maintenance of clear communication


Leveraging analytics for insights:

A Good SEO company will use analytics to gain insights into your website’s performance and to identify areas where improvements can be made.

Analytics tools provide valuable data about user behavior, allowing you to make informed decisions and refine your SEO strategy.


Staying current with industry trends:

The SEO landscape is constantly evolving as Google improves its algorithms day by day.

A good SEO company will stay current with the latest industry trends and will incorporate these trends into their strategies.

SEO practices evolve with technology and user behavior.

Staying up to date with trends helps you remain competitive and relevant in search engine results.

Staying current with industry trends



If you’re seeing the above described signs, it’s a good indication that your company is working.

But it’s important to keep in mind that SEO is a long-term strategy.

It takes time to see results.

So, don’t get demotivated if you don’t see quick results.

Just keep working with your SEO company and be patient. With time and effort, you will start to see the benefits of it. 


Frequently Asked Questions


How do I track my SEO progress?

To track your SEO progress, you can use a combination of tools like Google Analytics, Google Search Console, and third-party SEO platforms.

These tools provide insights into metrics such as website traffic, keyword rankings, click-through rates, and conversion rates.

Regularly monitor these metrics to gauge the effectiveness of your SEO efforts and make informed adjustments.


How do you analyze a company’s SEO?

Analyzing a company’s SEO involves conducting a comprehensive audit of various aspects.

This includes assessing on-page elements like title tags, meta descriptions, and content quality.

Additionally, evaluate off-page factors such as backlinks, domain authority, and social signals.

Technical aspects like site speed, mobile responsiveness, and URL structure also play a role.

Utilize SEO analysis tools like SEMrush, Moz, and Ahrefs to gather data and insights for a thorough evaluation.


How long does it take for an SEO strategy to work?

The timeframe for SEO to show results can vary widely based on factors such as your industry, competition, website history, and the quality of your optimizations.

In general, it may take a few months to start seeing noticeable improvements in rankings and organic traffic.

However, achieving significant and lasting results typically requires consistent effort over a longer period, often ranging from 6 months to a year or more.

It’s important to be patient and continue refining your SEO strategy as you progress.