Guest posting or Guest blogging is a primary off-page strategy for many SEOs.
As numerous blogs cover similar topics, you have the opportunity to have your content published on them, resulting in a valuable and relevant backlink.
The actual challenge lies in discovering guest blogging websites that are truly worthwhile.
Locating blogs that are open to accepting guest posts can be difficult.
Even if you do come across such blogs, their quality may not be up to the mark, making them not worth pursuing.
Conversely, those blogs that meet the desired quality standards may not be willing to accept your guest post.
If you plan on engaging in guest blogging, being prepared with a few tactics to identify favorable opportunities can not only save time but also secure superior links.
How to Find Guest Blogging Opportunities?
Below are some methods to identify guest blogging prospects, which can help you create an initial list:
Search in Google
Google has many websites in its database, and you don’t always need to use advanced search operators to find what you’re looking for.
Sometimes, all you need to do to access something valuable is to turn the doorknob.
Merely enter your desired keyword and the phrase “guest posting sites,” and you will receive a bundle of websites where you can submit your guest blog.
Let’s see an example:
Here I have searched Digital marketing guest posting websites
You will be presented with a catalog of blogs that have assembled a selection of guest-posting blog sites that pertain to digital marketing or any sector related to digital marketing.
You can analyze the given list and single out the specific sites that align with your target audience to pitch.
Google Search Operators
A majority of blogs that permit guest contributions usually have a dedicated page on their website detailing guidelines that guest authors are expected to adhere to.
This facilitates the process of locating such blogs using a basic Google search and can be further streamlined through the application of advanced Google search operators.
All you have to do is search for the same phrases that are incorporated in the guidelines page, and combine them with your topical keyword.
Below is a table comprising some of the most effective examples of search operators to assist you in commencing your search:
Example:
For instance, suppose you offer SEO services. In that case, you can conduct a Google search using phrases such as “SEO “write for us” or “SEO inurl:write for us” to reveal pertinent websites that feature guest post opportunities.
It is now possible for you to swiftly duplicate the links you come across and store them in a spreadsheet for in-depth examination at a later time.
Afterward, substitute the phrase “write for us” with any of the alternative operators mentioned earlier and carry out the same procedure repeatedly. This is considered the most effective method to generate an extensive list to initiate with.
Although this approach can enable you to discover a considerable number of websites that welcome guest blog submissions, it does not assist in evaluating the quality of each website.
The evaluation process will be conducted at a later stage.
Utilize QnA websites like Quora
Here, I am going to teach you 2 methods to find guest post opportunities on Quora, you can follow these steps:
Method 1:
- Search for topics related to your niche on Quora. Look for questions that have a high number of followers and views.
- Check the answers to these questions, and look for answers that include links to external websites.
- Click on the links to the external websites and see if they have a blog section. If they do, check if they accept guest posts.
- If the website accepts guest posts, take note of their guidelines and requirements for guest posting.
Method 2:
- Search for Quora threads about guest blogging. You can use the Quora search function to search for terms like “guest blogging,” “guest posting,” or “write for us.”
- Check the answers to these threads and see if anyone has mentioned websites that accept guest posts.
- Follow the links to these websites and see if they are still accepting guest posts.
Finding guest blogging opportunities on Quora itself is not popular among bloggers, but you can use Quora to find opportunities to guest post on other websites related to your niche.
Also, be sure to follow the website’s guidelines and requirements for guest posting so you can get the guest post without any complications.
Frequent Guest Bloggers
To locate guest blogging prospects that offer better visibility, you can conduct a search on Google for blogs in your industry where influential figures are contributing as guest bloggers.
Assuming you are aware of the significant players in your industry (which is crucial to determine your level of competition), it is a simple task to locate the websites where they are submitting their guest blog contributions.
To search for guest post opportunities on blogs where prominent bloggers in your industry have contributed, enter the name of the influential person followed by the phrase “guest post by”.
If you are not familiar with the names of prominent individuals in your industry, you can perform a straightforward search using the following method:
“List of digital marketing industry influential bloggers”
By utilizing these lists, you can gain access to the community of significant individuals in your industry, providing a straightforward solution to identifying blogs worth following.
Consequently, this process allows you to determine the most suitable websites for guest blogging.
If noteworthy individuals are guest blogging on those sites and achieving exceptional outcomes, you can be certain that you have arrived at the appropriate destination without the need for additional guest blogging searches.
Social Media Platforms
Social media platforms are a great resource for finding guest blogging opportunities.
There are various methods to uncover potential opportunities on different social media platforms.
Here are a few general ways to explore guest blogging options across multiple social media channels:
- Analyze your competitor’s social media handles. Check if they have shared any guest posts on their social media pages and profiles.
- Merge guest blogging terms with your relevant keywords, in a similar way to Google Search operators, to generate effective search terms.
- Configure notifications for active guest bloggers in your industry to identify fresh guest blogging opportunities as soon as they emerge.
Let’s see in detail for each social media platform:
Twitter:
- Use Twitter search to find keywords related to your niche along with phrases such as “guest post,” “write for us,” or “submit a guest post.”
- Participate in Twitter chats related to your niche to connect with other bloggers who may accept guest posts.
- You can also follow the bloggers who specialize in your niche. Engage with their content by leaving thoughtful comments and sharing their posts on social media. Then, you can reach out to them and inquire about their guest post submission guidelines.
- Look for hashtags related to guest postings such as #guestpost or #guestblogging to find opportunities.
- Follow guest blogging communities like @myblogguest or @post_runner for updates on guest blogging opportunities.
Facebook:
- Join Facebook groups related to your niche and look for members who may accept guest posts.
- Post in relevant Facebook groups asking if anyone is accepting guest posts.
- Follow bloggers and websites related to your niche on Facebook and engage with their content. Share their content on your feed to build relationships Reach out to them for guest post inquiries.
- Look for Facebook pages that are dedicated to guest blogging opportunities and follow them for updates.
- Use Facebook search to find guest blogging opportunities by searching for phrases like “guest post” or “write for us.”
LinkedIn:
Use LinkedIn search to find bloggers in your niche who may accept guest posts.
- Join LinkedIn groups related to your niche and look for members who may accept guest posts.
- Same as Facebook and Twitter, Follow niche relevant bloggers, make relationships with them, and pitch them your guest post proposal.
- Look for LinkedIn groups or pages dedicated to guest blogging opportunities and follow them for updates.
- Use LinkedIn Pulse to find popular blogs in your niche that may accept guest posts.
Competitor Backlink Analysis
To locate guest blogging prospects that are pertinent and of high quality, utilizing tools such as Ahrefs or SEMRush is recommended.
Examine the backlink profiles of your primary competitors to discover any new links they may have obtained from guest posts.
If your competitor has previously published a guest post on a website, it is highly likely that the same website will also consider accepting a guest post from you.
Additionally, since your competitor has published a guest post on that website, you can assume that it is relevant to your niche and of high quality.
Otherwise, your competitor would not have invested their efforts in creating a guest post for that site.
This approach is an excellent way to discover high-quality and relevant opportunities.
One of the benefits is that you can efficiently emulate the strategies of your competitors, who have already invested the effort in discovering it, saving you time and effort.
Use Pinterest Search for guest blogging opportunities.
You can use the following steps to use Pinterest search to find blogs in your niche that accept guest posts:
- Open Pinterest in your browser
- In the search bar, type in keywords related to your niche and add “guest post” or “write for us” to the end of the search query. For example, if your niche is “travel”, type “travel guest post” or “travel write for us.”
- Press the search icon and hold on until the results load.
- Look through the results and click on any pins that look interesting.
- Once you click on a pin, it will take you to the website that the pin is linked to. Look for the website’s blog section to see if they accept guest posts.
- If the website accepts guest posts, take note of their guidelines and requirements for guest posting.
- Repeat this process with different search queries and keywords related to your niche to find more opportunities.
Remember, Pinterest is a visual platform, so it’s important to focus on pins that have eye-catching images and relevant descriptions.
Joining Online Blogging Communities
Have you ever come across social networks such as Reddit? Does it seem like a gathering place for rule-breakers?
In fact, there exist blogging communities too, and I wouldn’t object if you referred to them as a haven for bloggers.
The popularity of these communities is immense, and they serve as an exceptional platform to drive significant traffic to your website.
Medium is the most popular blogging community among the most well-liked blogging communities.
Medium proves to be an excellent fit if your aim is to directly connect with your intended audience.
Once you become a member of the Medium community, you need not fret about anything.
Medium provides you with all the essential resources to fully exploit the advantages of guest posting.
Also, there are a lot of forums available on the internet for bloggers.
You can join these forums, contact other bloggers, develop relationships, and get benefits in the shape of guest posting.
Here are some steps you can take to get guest posts opportunities through online blogging communities:
- Look for online communities that are related to your niche or industry.
- Once you have identified relevant communities, start engaging with other members. Share your own content, comment on others’ posts, and participate in discussions. This will help you establish relationships with other bloggers and build your reputation within the relevant community.
- When you have established relationships with other bloggers in the community, offer to write guest posts for their websites. Make sure to provide examples of your writing and highlight your expertise in your niche. The guest post you are offering should be relevant to their blog and valuable for their blog readers.
- If you don’t hear back from a blogger after offering to guest post, don’t be afraid to follow up. Politely remind them of your offer and provide additional information about what you can offer their readers. But don’t ask them again and again, that will make your reputation greedy.
Getting successful guest posts can be a competitive process, so be persistent in your efforts.
Keep engaging with the community and offering to write guest posts, and eventually, you will start to see results.
Ask experienced guest bloggers for recommendations.
Reaching out to bloggers who have already written guest posts for blogs in your niche and asking for their recommendations can be an effective way to find new guest blogging opportunities.
Here are some steps to follow:
- Identify bloggers who have written guest posts for blogs in your niche. You can use Google to search for “guest post by [blogger name]” or “written by [blogger name]” to find their previous guest posts.
- Once you have identified the bloggers, reach out to them via email or social media. Introduce yourself and explain that you are interested in guest blogging in their niche.
- Ask them if they know of any other blogs that accept guest posts in your niche. Be specific about the type of content you want to write and the target audience you are trying to reach.
- If they do provide recommendations, ask them if they can introduce you to the blog owner or editor. Having a personal introduction can help you a lot to get your guest post accepted.
- Thank the blogger for their time and any recommendations they provide, and follow up with them if you have any additional questions or if you get accepted as a guest blogger on one of their recommendations.
When reaching out to bloggers, be respectful of their time and expertise.
Personalize your message and offer something of value in return, such as sharing their content on your social media channels or offering to write a guest post for their blog in the future.
Reverse Image Search
Another clever method to uncover guest blogging opportunities is through the use of reverse image search.
Similar to advanced search operators, reverse image search proves to be a boon for individuals seeking to discover reputable blogs that accept guest blogging submissions.
The following are the steps to employ the reverse image search strategy to locate guest blogging prospects:
- Identify a prominent blogger in your field of expertise.
- Right-click on their profile picture.
- Now click on the ‘Search image with Google.’
- You will get the all websites and blogs where that blogger has published his guest posts.
- Now you can open these websites and outreach them with a sweet pitch.
Find guest post opportunities in blog newsletters.
Finding guest posting opportunities in a blog’s email newsletter can be beneficial in some cases.
For example, by subscribing to a blog’s email newsletter, you can:
- Target a specific audience interested in your content
- Increase your chances of being accepted as a guest blogger
- Potentially receive exclusive guest posting opportunities
- Establish relationships with blog owners or editors
- Position yourself as an authority in your niche.
Overall, it is a valuable strategy for expanding your reach, building your reputation, and collaborating with others in your field. Here are some steps to follow:
- Identify blogs in your niche that have an email newsletter. You can use Google or social media to search for popular blogs in your niche.
- Sign up for the blog’s email newsletter. Look for a sign-up form on their website or social media pages.
- Once you receive the newsletter, look for any mentions of guest posting opportunities. Some blogs may have a dedicated section in their newsletter for guest posting or may include a call-to-action for guest bloggers.
- Follow any instructions provided in the newsletter for submitting a guest post. Be sure to read the blog’s guest posting guidelines and requirements before submitting your post.
- If the blog doesn’t mention guest posting opportunities in their newsletter, consider reaching out to them via email or social media to ask if they accept guest posts. Be sure to personalize your message and explain why you are interested in guest posting on their blog.
When submitting a guest post, it’s important to provide high-quality content that is relevant to the blog’s target audience.
Follow the blog’s guidelines for formatting and length, and include a brief bio and link to your website or social media profiles.
By providing value to the blog’s readers, you can increase your chances of getting accepted as a guest blogger.
Networking in Your Industry
Networking with other professionals in the digital marketing sector can take a lot of time, but it can be very helpful.
This is especially true if you need to create many relevant links and have access to lots of resources for your project.
The approach of securing guest posts through relationship-building has the potential to reap remarkable returns and frequently involves minimal expenses, if any, besides investing your time (provided you have a surplus).
By cultivating connections with individuals within your niche, such as blog proprietors or guest bloggers, you are positioning yourself for prospective guest posting prospects in the future.
Below are several methods to mingle with individuals within your industry:
- Niche based Forums
No matter which platform you choose to utilize, the process remains consistent.
You engage with them amiably and professionally by liking, sharing, leaving comments, and initiating conversations.
Demonstrate your appreciation and contribute whatever expertise and wisdom you can to foster a beneficial relationship.
Prominent and authoritative business blogs, technology blogs, or sites with breaking news often have a social media presence.
They may be active on platforms like discussion boards.
Once you have established a relationship by engaging with them then, you can proceed to approach them about guest posting.
By then, they would have become more familiar with you and might have developed a favorable disposition toward you.
What to check while picking a website for Outreach?
Here are some criteria to consider when evaluating guest posting opportunities and choosing the right website to submit your content as a guest blogger:
- The blog is related to your specific area of expertise.
- It has a good-quality backlink profile that includes relevant links.
- Their website contains a substantial amount of high-quality, non-spammy content that is optimized for SEO.
- They embed a few contextual links within the body of the content, rather than in an author box.
- They implement dofollow backlinks, although, on larger sites, nofollow links may be acceptable.
- As an added benefit, there are no visible indicators of guest contributions, such as author boxes.
- The website receives a respectable level of traffic as an added advantage.
Negotiation Tips
Guest posting is usually less challenging and less expensive on smaller websites that accept guest contributions.
These websites usually have lower domain authority and are seeking more referral traffic.
In case the website owners require payment, it’s up to you to decide the value of the link you will receive from their site, as negotiations are often possible.
Securing a guest blog post on high-domain authority websites, such as the Wall Street Journal, requires a significant effort and a top-notch approach.
Here are some tactics that can assist you in successfully submitting a guest blog post to authoritative sites:
- Creating your own blog that provides quality content relevant to your niche.
- Share Previous instances of posts that you have written for publications.
- Track record of engagement, such as building relationships with other guest bloggers or website owners through networking.
- Engaged social media accounts that have a significant following and interaction, such as readers and fellow guest bloggers.
Once you have finalized the guest posting sites that you want to target, it’s time to make your pitch and keep your fingers crossed.
You can refer to our article on cold emailing for links to gain more insights into the topic.
Hire SEO Cares as your Blogger Outreach Agency
SEO Cares is a reputable blogger outreach SEO agency that can help businesses increase their online visibility and authority through guest blogging.
With a team of experienced bloggers and outreach specialists, they can identify high-quality websites in a business’s niche, pitch relevant content ideas, and secure guest post placements.
By hiring SEO Cares as a blogger outreach agency, businesses can save time and effort while improving their SEO and content marketing strategies.
Frequently Asked Questions:
What is Guest Posting?
Guest posting, also known as guest blogging, is the practice of writing content and publishing it on someone else’s website or blog on your behalf.
The primary objective of guest posting is to attain self-promotional links from your guest blog posts, redirecting traffic back to your own website.
There are various pertinent websites that permit article submissions, offering an avenue for guest blogging.
These may comprise:
- Business blogs
- Digital news sites
- Health blogs
- Technology blogs
- Tech news
Or even websites seeking to utilize guest blogs for internet marketing, social media marketing, search engine optimization, referral traffic, or other digital marketing objectives.
Guest post links have the potential to:
- Get direct additional traffic to your website/target blog
- Promote greater brand recognition among both your blog audience and the wider global community.
Guest posts rank among the top three most coveted backlinks to bolster site ranking in Google searches, and remain the principal linking technique preferred by numerous white-hat SEO experts.
What are some types of guest posting
Some types of guest posting include:
- Standard guest post
An original article written by the guest author and published on the host blog.
- Listicle guest post
Piece of content that presents information in a list format.
- Infographic guest post
An article that features an infographic created by the guest author and published on the host blog.
- Expert round-up guest post
A post that features opinions and insights from multiple experts in the industry.
- Case study guest post
Such articles include detailed analysis of a real-life example or experience.
How can guest blogging help improve SEO?
Guest blogging can improve SEO by providing link juice to your website and improving search engine rankings.
It also helps in increasing website traffic and building brand awareness.
What are some ways to find guest post opportunities?
Ways to find guest blogging opportunities include using search engines, social media platforms, and niche-specific websites.
Another option is to use tools like Link Assistant and hire blogger outreach agencies.
Can social media be used to find guest blogging opportunities?
Yes, social media platforms such as Instagram, Facebook, Twitter, LinkedIn, and Reddit can be used to find guest blogging opportunities.
What are the benefits of search engines to find guest blogging opportunities?
Search engines can be used to find guest blogging opportunities by using search operators, searching for competitor’s guest posts, and using guest post directories.
It is beneficial to use search engines for guest blogging as they provide more relevant and active websites. Such websites have more chances to accept your guest post.
How can I find guest blogging opportunities on niche-specific websites?
Niche-specific websites can be found by using search engines, social media, and industry directories.
Are there any tools or resources that can help with finding guest blogging opportunities?
Tools such as Google Alerts, BuzzSumo, Link assistant, and Pitchbox can help with finding guest blogging opportunities.
How can I reach out to blog owners to inquire about guest posting opportunities?
Blog owners can be reached out to through email, social media, or by commenting on their blog posts.
What should I consider before pitching a guest post idea to a blog owner?
Consideration should be given to the blog’s content relevancy, audience, and guest post guidelines before pitching an idea.
How can I ensure that my guest post is accepted and published on a blog?
To increase the likelihood of a guest post being accepted, it should be well-written, relevant to the blog’s audience, and adhere to the blog’s guidelines.