Launching a TikTok ad campaign can be exciting, but the waiting for ad approval can feel really frustrating.

The question on every advertiser’s mind: how long does it take for a TikTok ad to get approved? Let’s get to the straight answer.


How long do tiktok ads take to get approved?

The good news is, most TikTok ads get approved within 24 hours. However, it’s not always that straightforward.

Several factors can influence the approval timeline, and it’s crucial to understand them for smooth experience.

Here’s a breakdown of how long do TikTok ads take to get approved:


Standard Approval Time:


24 hours:

This is the typical timeframe for most TikTok ads with clear visuals, compliant content, and accurate targeting to get approved.

Standard Approval Time:


Factors that can Lengthen Approval:


Complex Ad Creative:

Ads with intricate editing, animation, or special effects might require more thorough review, potentially pushing the timeframe past 24 hours.


Sensitive Content:

Ads addressing sensitive topics like health, finance, or religion might necessitate deeper scrutiny, leading to longer review periods.


Targeting Changes:

Modifying your ad’s targeting parameters after initial submission triggers a new review process, adding time to the overall approval.

Targeting Changes:


High Volume Periods:

During holidays or peak advertising seasons, the review team might experience higher workloads, potentially extending approval times.


Tips for Faster Approval:


Ad Compliance Check

Thoroughly check your ad for compliance with TikTok’s Advertising Policies. This will significantly reduce the chance of rejection and subsequent re-reviews.


Simplify Ad Creatives

Prioritize clarity and simplicity in your ad creative. Avoid overly complex edits, keep messages concise, and ensure brand logos are easily recognizable.

Simplify Ad Creatives


Precision in Targeting

Double-check your targeting parameters for accuracy. Misdirected ads will likely be flagged for review, causing delays.


Optimal Ad Submission Timing

Submit your ad during slower periods. Weekdays and non-holiday seasons typically see lower workloads for the review team.


Monitor Ad Status Actively

Be patient and check for updates regularly. You’ll receive notifications within the TikTok Ads Manager for approval/rejection and will be able to adjust your ad accordingly if needed.


What if your TikTok ad doesn’t get approved in 24 hours?

Don’t panic! While most TikTok ads do get approved within 24 hours, it’s not uncommon for it to take longer. Here are some things to do if your ad isn’t approved in that timeframe:


1. Check the status:

Log in to your TikTok Ads Manager and look for the status of your ad in the “Ad Group” tab. It will tell you if it’s pending review, rejected, or approved.

Check the status:


2. Diagnose the issue:

If your ad is rejected, the status will usually offer specific reasons why. Carefully review the feedback and see if you can address the concerns.


3. Take action:

  • If the reason for rejection seems fixable, try making the necessary changes and submitting the ad again. However, avoid repeatedly submitting the same ad with no changes.
  • If you disagree with the rejection or need further clarification, you can appeal the decision directly within TikTok Ads Manager.


4. Be patient:

  • The appeals process might take a few days, so be patient and wait for a response.
  • If you haven’t heard back within a reasonable timeframe, you can contact TikTok Support for additional assistance.


5. Consider alternative options:

  • If your ad is repeatedly rejected and you can’t seem to resolve the issue, consider creating a new ad with a different approach.
  • You can also explore other advertising platforms or marketing channels to reach your target audience.

Consider alternative options:


Final Verdict:

Usually, TikTok ads get approved in 24 hours. But if your TikTok ad is complex, has sensitive content, or it’s a busy time, it might take longer.

To speed things up, make sure your ad follows the rules, looks good, and targets accurately. If it’s rejected, check why, fix it, and try again.

I hope this detailed answer provides a clear picture of TikTok ad approval times and the factors impacting them. Good luck with your campaigns!


FAQs about TikTok Ads approval time


How long does it take to get approved on TikTok shop?

The timeframe for TikTok Shop approval can vary, but it typically falls within the following ranges:

  • Standard approval: 1-3 business days
  • Complex applications or additional documentation: 5-7 business days
  • Appeals for denied applications: 2-3 business days

Remember, these are just estimates, and the actual timeframe might be shorter or longer depending on your specific case and workload.


Why are my TikTok ads not approved?

Several reasons can lead to your TikTok ads getting rejected:

  • Policy violations
  • Technical issues
  • Complex visuals or sensitive content
  • Targeting misconfiguration


What is the success rate of TikTok ads?

Unfortunately, there’s no single answer to this question. The success rate of TikTok ads depends on various factors, including your campaign goals, target audience, budget, ad creative, and targeting parameters.

However, with well-planned campaigns and high-quality content, studies suggest TikTok ad campaign success rates can range from 25% to 50%.


How do I know if my TikTok ad is working?

TikTok Ads Manager provides detailed analytics to track your ad performance. Key metrics to watch include:

  • Impressions
  • Clicks
  • Conversions
  • Cost per Click (CPC)
  • Cost per Conversion (CPC)


How long does TikTok business registration take?

Similar to Shop approval, TikTok business registration can take anywhere from 1-3 business days for straightforward applications.

However, if additional information or verification is required, the process might take longer.


How long do tiktok promotions last?

The duration of TikTok promotions depends on the specific ad format and your chosen settings.

Typically, you can choose promotion lengths ranging from a few hours to several weeks.

Remember to carefully consider your audience’s engagement when setting the duration to maximize the impact of your promotion.


Answer to more of your related questions:

Can You Run TikTok Ads Without Account?

How to Duplicate TikTok Ads and Campaigns?

What Makes A Good TikTok Ad?

What is Spark Ads on TikTok? [Detailed Guide]

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