TikTok is the most popular short video platform among Gen Z, and running video ads on TikTok is both low-cost and effective.

To capture the attention of Gen Z on TikTok, you need more than just cool pictures and colorful videos.

In this article, we will discuss what makes a TikTok ad good in grabbing the attention of Gen Z and increasing the reach of your TikTok ad on the platform.


What makes a good TikTok Ad?

There’s no single recipe for a viral TikTok, but there are many ingredients that can significantly increase your chances of creating something engaging and successful.

Let’s explore some key elements to consider:

What makes a good TikTok Ad?


1. Capturing Attention in the First 3 Seconds:


Hook them early:

The golden rule of TikTok. Users scroll fast, so grab their attention with humor, surprise, relatable situations, or unexpected visuals.

Use funny stuff, things people can relate to, or weird visuals that make them stop scrolling and say “woah.” Boom, hooked!

Now tell them what you are selling before they keep scrolling.


Leverage trends and sounds: 

Use cool hashtags, challenges, and popular tunes to make it feel natural and connected. 

This way, people will think your TikTok ad is not just an ad but a cool part of what’s happening right now.

It’s like being at the heart of the fun, grabbing attention, and fitting right in with what everyone loves.

Leverage trends and sounds: 

Start with a bang: 

Grab audience attention with your strongest element – maybe a funny skit, a stunning picture, or a question everyone can relate to. 

Start with a bang, keep it engaging, and they’ll be cheering for more! Give them a reason to stick around from the very beginning.


2. Embracing the Platform’s DNA:


Think vertical: 

When you shoot your ad, go for a 9:16 portrait format. This means the video is taller than it is wide, filling up the whole phone screen.

People love it because it’s big, bold, and takes up their entire screen. So, next time you create a TikTok ad, remember to go vertical – it’s a simple trick that makes a huge difference in grabbing attention and making a good TikTok ad.


Keep it short and sweet: 

Keeping your ad short and sweet will make it a good TikTok ad.  Aim for 15 to 60 seconds – not too long, not too short.

Keeping it brief ensures you convey your message without bombarding viewers with too much information.

This way, you grab attention without overwhelming folks with too much info.

Keep it short and sweet: 


Embrace user-generated content (UGC) aesthetics: 

Make your TikTok ad a hit by going for the real deal. Forget about super polished videos – people love the genuine stuff.

Use authentic, raw footage that feels like it’s made by regular folks, just like them. It’s like sharing a funny moment with friends, not a big fancy show.

Embrace the vibe of user-generated content (UGC), where imperfections make it charming. So, ditch the fancy stuff, grab your phone, and show the world your true, unfiltered awesomeness.

Keep it real, keep it fun, and watch your TikTok ad connect with people in a way that feels just right!


Get creative with effects and transitions: 

Make your TikTok ad awesome by being creative with cool effects and smooth transitions. Add fun visuals or change scenes smoothly to grab attention and make your ad memorable.

Try out different features on TikTok to make your content look good, so more people share it and notice it.


Utilize in-built tools

Make Your TikTok Ad Awesome with Built-In Tools: Use cool stuff on TikTok to make your ad look great! Try out filters, effects, and editing to make your video look cool.

Also, use TikTok’s music to add a catchy tune. These tools are made to make your ad better, so people notice it and like it on TikTok.

Utilize in-built tools


3. Delivering Value and Connecting with the Audience:


Solve a problem or address a pain point: 

In a good TikTok ad, addressing a problem or pain point is crucial.

Show how your product or service helps people or makes their lives better. Whether it makes things easier, adds some fun, or solves a common problem, letting folks see these good things grabs their attention and makes a bond.

Focus on the “why”:

To make a good TikTok ad, focus on the “why.” Instead of only talking about what your product can do, explain why it’s important and how it can make people feel.

Show how it can benefit them personally. When you highlight the emotional side and advantages, you tell a more interesting story that connects with the TikTok audience.

Focus on the "why": 


Educate and inspire:

Share cool tips, tricks, or behind-the-scenes glimpses that relate to your brand. When you give helpful info or show a sneak peek, it not only grabs people’s attention but also makes a bond.

Turn your TikTok into a place where people get inspired and learn things, making your connection with the audience more special.


Tell compelling stories: 

Use funny moments, things people can relate to, or personal stories to connect more with viewers. When you do this, your content becomes more memorable and sticks with the audience.

Sharing stories not only grabs attention but also creates a strong emotional connection, making your TikTok ad even more impactful.


4. Encouraging Engagement and Action:


Interactive elements:

Make your TikTok Ad better by using fun stuff like polls, quizzes, or challenges. Get viewers involved and make them remember your brand.

When you add these interactive things, it not only grabs attention but also makes your content more fun and memorable, so people remember it for a long time.

Interactive elements: 


Clear call to action (CTA): 

A successful TikTok ad needs a clear call to action (CTA). Directly instruct your viewers exactly what to do next, whether it’s visiting your website, using a discount code, or downloading your app.

Providing a straightforward CTA guides your audience on how to engage with your brand, maximizing the effectiveness of your TikTok campaign.


Make it easy to act: 

Add clickable links or on-screen cues that guide them toward the desired response.

Whether it’s a link to your website or a prompt to follow your account, simplifying the process encourages engagement and increases the likelihood of viewers taking the intended action.

Keep it straightforward and user-friendly to maximize the impact of your TikTok advertising.


5. Targeting and Optimization:


Know your audience:

Use TikTok’s options to aim at the right people based on their age, interests, and how they behave online.

Customize your content to match what your audience likes, and this will help your ad connect with them better and get more attention.

Understanding your audience is super important to make your TikTok ad not just seen but liked by the people who are important for your brand.

Know your audience: 


Track and analyze: 

Track important metrics such as engagement, clicks, conversions, and completion rates.

Monitoring these numbers helps you understand how well your ad is doing and allows you to make adjustments for better results.

Stay informed about what works best for your audience and optimize your TikTok ad strategy based on the insights you gather from tracking and analyzing its performance.


Optimize based on data: 

For a top-notch TikTok ad, optimize using data.

Tweak your targeting, creative aspects, and calls-to-action (CTAs) based on what’s effective and what’s not.

Looking at the data helps you adjust your strategy to get better results.


Bonus Ingredients:


Run contests and giveaways in your video Ad: 

Making a great TikTok ad is about doing fun things like contests and giveaways. This gets people excited and makes them want to join in with your brand.

When you run contests, it not only makes things exciting but also gets people actively involved.

This helps create a feeling of togetherness and connection with your audience. Doing these interactive things makes your TikTok ad really stand out, so people remember it and feel good about it.


Collaborate with influencers: 

Partner with influencers who match your product or service to connect with their communities and broaden your audience. Influencers add authenticity and trust, making your ad more compelling and credible to their followers.

This collaboration not only boosts your brand visibility but also takes advantage of the influencer’s strong bond with their audience, making it more likely for your message to resonate effectively.

Collaborate with influencers: 


Experiment with different formats: 

To make a good TikTok ad, try different types like Spark Ads, Hashtag Challenges, Branded Effects, or In-Feed Ads.

Testing these styles helps you figure out what your audience likes, so you can make your ads more effective.

Keep experimenting and improving to find the format that works best and keeps your TikTok viewers interested.


Final Verdict:

In conclusion, a good TikTok ad blends creativity, humor, and authenticity to resonate with Gen Z. Take lessons from what works and what doesn’t, adapting strategies based on audience response.

Have fun and try new things on TikTok! That way, your brand can grab attention and do well in the exciting world of TikTok.




What ads do best on TikTok?
  • Ads that are Authentic and entertaining
  • TikTok ad should be Short and impactful
  • Consider Mobile-first
  • Include Interactive elements
  • Leveraging influencers

Why are TikTok ads successful?

Below are a few reasons why TikTok ads are successful nowadays:

  • TikTok boasts a massive Gen Z audience highly engaged with content, making it a prime platform for influencer marketing and viral reach.
  • Advanced targeting options let you reach specific demographics, interests, and behaviors, ensuring your ads reach the right people.
  • Diverse ad formats like in-feed ads, brand takeovers, and branded effects offer flexibility and customization for impactful campaigns.
  • Capitalizing on trending hashtags, challenges, and sounds can propel your ad into the spotlight of the “For You” page.
  • The platform’s lighthearted and interactive nature encourages user participation and brand love.

What are the best practices for TikTok ad copy?
  • Use clear, simple language and avoid jargon. Get to the point quickly and highlight the benefits in a relatable way.
  • Use popular hashtags, sounds, and challenges to increase discoverability and engagement.
  • Use emojis, slang, and humor that resonates with your target audience.
  • Tell viewers what to do next, whether it’s visiting your website, downloading your app, or joining a challenge.
  • Analyze your ad performance and adapt your copy based on what works and what doesn’t.

Bonus TikTok Ads Best Practices:
  • High-quality visuals: Crisp, eye-catching visuals are essential for stopping viewers from scrolling.
  • Strong audio: Use catchy music, sound effects, or voiceovers to grab attention and enhance the message.
  • Text overlays: Add text to summarize key points and provide context, especially for muted viewing.
  • Authentic brand voice: Let your brand personality shine through in a way that feels natural and engaging.
  • User-generated content: Incorporate real user videos or testimonials to build trust and social proof.