Duplicating TikTok ads is a great way to save time and effort, test different settings, and scale your campaigns quickly.
In this article, we will show you how to duplicate TikTok ads, ad sets, and campaigns, and provide some tips for using this feature effectively.
Can you duplicate TikTok Ad campaigns?
Yes, you can duplicate TikTok ad campaigns. In fact, it is a quick and easy way to create new campaigns with the same settings as your existing campaigns.
This can be useful for testing different targeting options, bidding strategies, or creative assets.
How to Duplicate TikTok Ads?
To duplicate TikTok ads, you can follow these steps:
- Go to your TikTok Ads Manager account.
- Click on the Campaigns tab.
- Click on the campaign that contains the ad you want to duplicate.
- Click on the Ad Groups tab.
- Click on the ad group that contains the ad you want to duplicate.
- Click on the Ads tab.
- Hover over the ad you want to duplicate and click on the Actions drop-down menu.
- Select Duplicate.
- A new window will appear. Select the number of copies you want to create and make any necessary changes to the ad settings.
- Click Save.
Benefits of Duplicating a TikTok Ad Campaign
There are several benefits to duplicating a TikTok ad campaign:
Save time and effort:
Duplicating a campaign is much faster than creating a new one from scratch. This can be especially helpful if you have a complex campaign with a lot of settings.
Test different settings and strategies:
Duplicating a campaign allows you to test different targeting options, bidding strategies, and creative assets without having to start over from scratch.
This can help you to improve your campaign performance and ROI.
Scale your campaigns quickly:
If you have a successful campaign that you want to scale, duplicating it is a quick and easy way to do so. You can simply duplicate the campaign and then increase the budget.
Test different targeting options:
If you are not sure which targeting options are most effective for your audience, you can duplicate your campaign and test different options for each campaign.
This will help you to identify the targeting options that are most likely to convert.
Test different bidding strategies:
TikTok offers a variety of bidding strategies, such as Target CPA and Target ROAS.
You can duplicate your campaign and test different bidding strategies for each campaign to see which one performs best.
Test different creative assets:
TikTok users have short attention spans, so it is important to test different creative assets to see which ones resonate with your audience.
You can duplicate your campaign and test different video ads, images, and text copy for each campaign.
Common Mistakes to Avoid while Duplicating TikTok Ads
Here are some common mistakes to avoid while duplicating TikTok ads:
Not changing the campaign name:
When you duplicate a campaign, the campaign name will remain the same by default. It is important to change the campaign name to something that is descriptive and unique.
This will help you to keep track of your campaigns and easily identify the ones that you are testing.
Not changing the campaign settings:
When you duplicate a campaign, all of its settings will be copied. However, it is important to review all of the settings and make any necessary changes.
For example, you may want to change the budget, targeting options, bidding strategy, or creative assets.
Not duplicating the ad group:
You can duplicate individual ads, but it is often more efficient to duplicate the entire ad group. This will copy all of the ads in the ad group as well as the ad group settings.
Duplicating the campaign too many times:
TikTok only allows you to duplicate a campaign up to 20 times. It is important to be mindful of this limit and avoid duplicating campaigns unnecessarily.
Not tracking the results of your duplicate campaigns:
It is important to track the results of your duplicate campaigns to see which ones are performing best. This will help you to identify the most effective settings and strategies.
How do you duplicate an ad set?
This is similar to duplicating a TikTok Ad. To duplicate an ad set on TikTok, follow these steps:
- Go to your TikTok Ads Manager account and click on the Campaigns tab.
- Find the campaign that contains the ad set you want to duplicate and click on it.
- Click on the Ad Groups tab and find the ad set you want to duplicate. Click on it.
- Click on the Actions drop-down menu and select Duplicate.
- A new window will appear. Choose how many copies you want to create and make any changes to the ad set settings.
- Click Save.
Can you have multiple TikTok ad accounts?
Yes, you can have multiple TikTok ad accounts. This is useful for many reasons, including:
- To manage different ad campaigns for different businesses or brands.
- To separate personal and business ad campaigns.
- To test different targeting options and bidding strategies.
- To give different people access to your ad accounts.
What is the limit of TikTok ad copy?
The limit for TikTok ad copy is 12-100 English characters, including spaces and punctuation. Emojis, curly braces, and hash symbols are also allowed.
If you exceed the character limit, your ad copy will be truncated. This means that some of your text may be cut off, and viewers may not be able to see the full message.
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