Advertising on TikTok can be a great way for businesses to increase their sales and leads. 

But, for those who don’t have the budget to spend on TikTok ads but still want to promote their business on the platform, what options are available?

In this article, we will explore how to advertise your business on TikTok without spending money, catering to those who wish to promote their business without a financial investment in TikTok ads.


Can you advertise on tiktok for free?

While there is no direct way to run paid TikTok ads without a TikTok Ads Manager account, there are a number of strategies you can employ to promote your brand or product on TikTok without spending any money.

Can you advertise on tiktok for free


How to advertise on tiktok for free?

Here are some effective methods to advertise on TikTok for free:


Create Engaging and Top-Level Content:

To advertise on TikTok without spending money, focus on making really interesting videos.

TikTok grows naturally when people like and share your content, so create videos that connect with your target audience.

Understand what your viewers like, keep up with the latest trends, and add humor that they’ll enjoy.

Customize your videos to build a strong connection with your audience. Use creative video styles, tell engaging stories, and include popular hashtags to reach more people and get them interested.

If you consistently make great and relatable videos, you can effectively promote your brand or message on TikTok for free.

Create Engaging and Top-Level Content


Collaborate with TikTok Influencers:

To advertise for free on TikTok, consider collaborating with other TikTok influencers.

Influencers make your message stronger because people really pay attention to what they say.

Just make sure the influencers you pick share the same values as yours, so it feels real and helps you advertise on TikTok without spending money.

When you partner with these TikTok influencers, more people will see your videos, and more folks will know about your profile.

It’s like getting the word out about your products or services with the help of someone who already has a bunch of followers and is trusted by them.

These TikTok Influencers can help you reach a wider audience, boost brand awareness, and generate buzz around your products or services on TikTok.

Collaborate with TikTok Influencers


Utilize TikTok’s Hashtag Challenges:

Participate in popular TikTok hashtag challenges to increase visibility and attract new followers.

Create unique and engaging content that fits the challenge’s theme while incorporating your brand’s messaging.

This can help you tap into trending conversations and attract a larger audience.

Utilize TikTok's Hashtag Challenges to advertise on tiktok for free


Engage with Your Audience:

When you actively engage with your audience, they feel appreciated and connected.

This leads them to visit your TikTok account more frequently and watch your videos.

In turn, TikTok’s algorithm sees this as a signal of trust and shows your videos to more users.

Actively interact with your viewers by responding to comments, participating in discussions, and answering questions.

Building a strong connection with your audience fosters loyalty and encourages them to become brand advocates.

Engage with Your Audience to advertise on tiktok for free


Showcase Customer Testimonials:

Share positive customer experiences and testimonials through TikTok videos.

This builds social proof and encourages potential customers to trust your brand.

It is a great idea to ask your satisfied clients to record a short review video and then share it on TikTok.

When sharing the video on TikTok, provide the brand’s website and contact information in the description so that more prospects can learn about your brand and contact you for inquiries.


Create Tutorials and How-To Videos:

Take advantage of TikTok’s short videos to make snappy tutorials that grab people’s attention and might bring in more customers without spending money.

Most of the audience on video streaming platforms like YouTube and TikTok love to watch how-to tutorial videos.

Share your knowledge and expertise by creating videos that show people how to use your products or services.

This approach not only showcases your offerings but also attracts potential customers interested in learning more about what you provide.

Here are a few tips to create engaging how-to videos on TikTok that will help you advertise your overall TikTok account for free:

  • Choose a catchy and relevant topic that people will like to learn about.
  • Show the process practically, don’t just tell.
  • Keep it short and sweet.
  • Speak in a straightforward and easy-to-understand language.
  • Add engaging elements.
  • Use text overlays.


Join TikTok Communities:

Engage with relevant TikTok communities that align with your brand’s niche or industry. Participate in discussions, share your expertise, and build relationships with other community members.

This can help you establish your brand as a thought leader and attract potential customers.

Here are the tips to advertise on TikTok for free and effectively get the benefits from communities on TikTok:

  • Find communities that are about your industry, interests, or target audience.
  • Talk to people in the communities, and answer their questions.
  • Work with other creators in the communities to make videos together.
  • Make videos that show what you know about your industry or interests.
  • Be nice to people in the communities.


Cross-Promote on Other Platforms:

Don’t just limit the promotion of your TikTok account to TikTok.

Share your TikTok videos on other platforms like Instagram, Facebook, and YouTube to drive traffic and encourage viewers to follow you on TikTok.

Share your TikTok videos on instagram reels and YouTube shorts. It will multiply your followers and expand your reach on TikTok.

Lots of TikTokers use this method to get more views and followers, essentially advertising on TikTok for free.


Use Instagram reels and youtube shorts

You can also use Instagram Reels and YouTube Shorts to gain an audience that you can then drive to your TikTok account or video. 

The advantage of using Instagram Reels or YouTube Shorts is that you don’t have to create different content for each platform.

You can upload the same videos you create for TikTok to Instagram or YouTube Shorts because the video sizes of these three platforms are similar.

This strategy allows you to create one set of content that can be shared on all three platforms, saving you time and effort while reaching a wider audience.


Encourage User-Generated Content:

Start your own trends and invite your audience to join in.

Brands often gain popularity through trending hashtags, so create challenges or encourage viewers to make content related to your brand using specific hashtags.

This not only sparks excitement and engagement but also generates a buzz around your brand.

When people make their own content, it helps your brand reach more users on TikTok.

It’s a fun and cheap way to make your brand more known and liked on the platform.


Embed TikTok Videos on Your Website

Embedding TikTok videos on your website can help you capture the attention of visitors and drive traffic to your TikTok profile.

Choose compelling videos that match your website’s content and use TikTok’s embed codes to add them to your website.

This enables visitors to watch your TikTok videos directly on your website, enhancing engagement and increasing the chances of them following you on TikTok.


Promote Your Videos on Forums Like Quora and Reddit

Advertise on TikTok for free by joining forums like Quora and Reddit.
Be active in discussions about things you like.

Share your TikTok videos when it makes sense in the conversation and make sure those videos are helpful.

This helps people discover your TikTok channel, and you can get more viewers without spending money on ads.

It’s a clever way to connect with new people who like the same things you do and grow your TikTok followers without paying for promotion.

Just by being active in these forums, you’re promoting your TikTok content in a smart and affordable way, building a friendly audience around your shared interests.


Analyze and Adapt:

Review your TikTok analytics frequently to track progress and optimize your approach. 

Identify which types of content perform well and have higher chances of going viral, and adjust your strategy accordingly.

Adapt to changing trends and audience preferences to maintain engagement.

Analyze and Adapt to advertise on tiktok for free


Use TikTok’s built-in features:

TikTok offers a variety of features that can help you promote your content, such as:

  • Duets: Create duets with other TikTok users to reach a wider audience.
  • Stitches: Use stitches to create remixes of other TikTok videos and add your own commentary or twist.
  • Polls: Use polls to ask your audience questions and get their feedback.
  • Q&A sessions: Host Q&A sessions to answer questions from your audience and build a relationship with them.


Participate in TikTok trends:

One of the best ways to get your content seen on TikTok is to participate in trending challenges and hashtags.

This will help you reach a wider audience and get your content seen by people who are interested in the same things as you.

Below are the steps on how you can participate in TikTok trends to advertise your content on tiktok for free:

  • Find trending challenges and hashtags on the Discover page and For You Page.
  • Do the challenges your own way.
  • Use trending sounds in your videos.
  • Like and comment on other people’s videos who are doing the same trend.


Use relevant hashtags:

To advertise for free on TikTok, use hashtags that fit your videos.

When you post a video, add hashtags that match what your video is about.

This makes your videos easier to find for people who are interested in the same things.

This will also help people find your videos when they are searching for content related to your topic. It’s also a good idea to use popular hashtags that many people are using.

This can make your videos more visible to a wider audience.

Pay attention to what hashtags are trending on TikTok and use them wisely in your videos.

This way, more people might see your videos when they search for or explore those trending topics, giving you a better chance to reach a bigger audience on TikTok.


More about TikTok hashtags:

Does Adding Hashtags in Comments on TikTok Work?

Can You Add Hashtags After Posting on TikTok?


Post at the right time:

There are certain times of the day when people are more likely to be on TikTok.

Try to post your videos during these times to maximize your reach.

Here are few suggestions regarding posting on right time:

  • Post early in the morning, at lunchtime, or late at night.
  • Post on weekends when people have more free time.
  • Try different times to find the best times for your content.


Summing up:

To sum it up, using free ways to advertise on TikTok is a great idea for TikTokers and businesses using TikTok.

You can do this by using things like hashtags, challenges, and working with others.

This helps you get seen more, get more followers, and it doesn’t cost anything.

The trick is to be creative, engage with the TikTok community, and keep up with what’s popular.

As TikTok grows, people who use these free advertising tricks can become well-known online.

If you approach it the right way, TikTok can be a useful tool to promote your brand, show off your talents, and connect with people from around the world without spending a lot of money.


FAQs about advertising on tiktok for free


Is Paying for TikTok Promotion Worth It?

Whether or not paying for TikTok promotion is worth it depends on your specific goals and budget.

If you have a large budget and are aiming for rapid growth and brand awareness, paid advertising on TikTok can be a powerful source.


How do I promote on TikTok without paying?

There are several ways to promote on TikTok without paying. Here are a few tips:

  • Create engaging and high-quality content
  • Use relevant hashtags
  • Post at the right time
  • Engage with your audience
  • Run contests and giveaways
  • Cross-promote on other platforms
  • Utilize TikTok’s built-in features


How do I create a free TikTok ad?

There is no way to create a free TikTok ad in the traditional sense.

However, there are a few workarounds that can help you achieve similar results.

  • Leverage TikTok’s organic reach
  • Utilize influencer marketing
  • Engage in cross-promotion
  • Run contests and giveaways


How much does it cost to advertise on TikTok?

The cost of advertising on TikTok depends on a variety of factors, including your target audience, campaign goals, and budget.

However, in general, you can expect to pay anywhere from $1 to $10 per 1,000 views.


How do I advertise on TikTok?

To advertise on TikTok, you will need to create a TikTok Ads Manager account. Once you have an account, you can create and run ad campaigns.

You can tailor your ads to reach people with certain characteristics, such as age, gender, location, income, education, and interests.

Monitor the effectiveness of your campaigns and make adjustments accordingly to improve their performance.


More on TikTok Ads:

Can You Run TikTok Ads Without Account?

What is Good CPM for TikTok Ads?

What is A Good CTR for TikTok Ads?