Many digital technologies are available to business holders for engaging and interacting with their customers.
They have customer-friendly websites, social media channels for sharing corporate updates or fresh content, Google My Business profiles with up-to-date company information, and a lot more.
Online reviews are a sometimes ignored element that contains tremendous SEO worth with several digital channels available.
So does responding to google reviews help SEO? Let’s find out.
What are Google Business Reviews?
Customers can provide reviews on your Google Business Profile.
After that, as the company owner, you have the choice of responding to this comment.
This is a great method to show your audience or users that you value their opinion and that you are interested in them.
We’ll go over some of the reasons why these reviews are crucial later on.
The core question is does responding to google reviews help Web SEO or Local SEO?
Let’s find out a quick difference between Local SEO vs Web SEO and how Google reviews affect both kinds of SEO.
Local SEO vs Web SEO:
Local SEO enables you to seize local search regions to connect with searchers in your area.
While traditional web SEO concentrates on increasing your web’s visibility on a national or international scale. Many of the strategies used by SEO and local SEO are almost identical.
So when it comes to Google business reviews they have a more direct effect on Local SEO and an indirect slow effect on traditional web SEO.
So for now we will talk about Local SEO
The Basics of Google Local Business Ranking:
Numerous factors affect how local companies are ranked by Google for various search terms.
When Google presents a list of options for businesses, factors such as keywords, business categories, on-page SEO, incoming links, and more are all taken into account.
With a 15.44% share of all the ranking criteria, review signals are the third most important factor for achieving higher positions in the local pack, according to Moz.
Accordingly, Moz identifies the top eight local pack ranking factors:
- Google My Business Signalling ( categories, Proximity, keyword in business title, etc.) 25.12%
- Link Messages (Inbound anchor text, linking domain authority, linking domain quantity, etc.) 16.53%
- Review Indicators (Review quantity, review velocity, review diversity, etc.) 15.44%
- On-Page Signals 13.82% (Presence of NAP, domain authority, keywords in titles, etc.)
- Citation Signals 10.82% (citation volume, IYP/aggregator NAP consistency, etc.)
- Behavioral Signals 9.56% (Click-through rate, check-ins, mobile clicks to call, etc.)
- 5.88% is Personalization
- Social Signals 2.82% ( Facebook engagement, Google engagement, Twitter engagement, etc.)
So Do Google reviews help SEO?
Absolutely Yes! Search engines are notified by positive client reviews that your company is reliable, which increases your brand authority as well.
Due to the possibility that it will assist your website show up in the local pack on the search results page, this is very crucial for local SEO.
The collection of businesses that appears below the map is called the local pack, and it comes up before the organic listings.
If your website is in the local pack, you’re ranked among Google’s top three results and are probably going to get more traffic and leads.
50% of smartphone users who conduct local searches will visit the company within 24 hours.
Does replying to google reviews help SEO?
Yes, replying to reviews does assist SEO.
Google one of the foremost authorities on the subject, claims that one policy to put up your firm’s local rating on its forum is to manage and address consumer reviews about it.
Relation Between Responding To Customer Reviews and SEO:
Not only does reacting to reviews and consumer comments help with consumers and prospects, but it also helps with search engines.
The fundamental responsibility of search engines is to provide users with results that are pertinent to their searches.
For example, if a user writes “best office chairs in LA,” Google will provide results for the greatest and most reliable office chair businesses that are based in LA.
Social proof, company trust, and credibility are some of the factors used to rank businesses in search results.
Do liking Google reviews help SEO?
The quick answer is that absolutely yes, Google Reviews do enhance SEO efforts and search ranks.
Online customer evaluations can be a powerful signal to search engines that communicates authority and reliability despite the fact that there are many elements that affect search rankings.
Is it worth responding to Google reviews?
Consumers perceive companies as 1.7 times more trustworthy (76% vs. 46%) when they reply to online reviews.
Responding to reviews not only helps to establish trust but also allows you a chance to personalize your company, show the clients you care, and act professionally.
Do Google reviews help you rank higher?
Google review volume and review quality affect local search results. The local ranking of your firm might be improved by more positive reviews and high ratings.
Search engine optimization (SEO) nicest practices are applicable because your position in web results is also a consideration.
Responding to Negative Reviews:
No matter how carefully you manage your company, you will probably get a negative review at some point. It’s crucial to respond appropriately without overreacting.
This represents a negative on your business and could make the customer feel even more uneasy.
Spend some time crafting a comment in response that accentuates the positive aspects of the circumstance, conveys your sincere remorse, and offers a solution.
When you set things right with a consumer, they will think more highly of your company.
In fact, after receiving a discount or having their complaint fixed, several dissatisfied clients have returned and given the business a higher rating.
How to Get More Google Reviews?
After satisfying contacts or in your marketing materials, request consumer reviews.
To create unique posters and social media postings soliciting reviews, try the Marketing kit.
Make a quick URL that clients may access with only one click to submit a review.
How do Reviews affect SEO?
To strengthen your reputation, your prestige in search results, and your visibility among local SEO listings, the objective is to increase the quantity and quality of online reviews.
More crucially, when the quantity of reviews rises, social evidence is added, which affects other elements like credibility.
Where Should Customers Leave Reviews for My Business?
Since the majority of consumers will attempt to conduct a local search on Google, we have focused a lot of our discussion thus far on this platform.
However, it’s not a terrible idea for your company to register for accounts on other regional review sites.
If there is a website that is often used in your business, this will increase the likelihood that potential clients will find you.
There are several local review sites, but a few of the most popular ones are as follows:
- Yelp
- Better Business Bureau
- Angie’s List
- OpenTable
- Home Advisor
- Glassdoor
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