Do you want to increase your followers on Pinterest? This is everyone’s desire. We will provide you with some guidelines that, if followed, can make you (or your brand) famous on Pinterest.

Whether you’re a business or want to share your interests, these strategies will grow your presence on Pinterest. Let’s explore how to attract and keep more followers.


Roadmap to get more followers on Pinterest:

These ways might be helpful to growing your followers on Pinterest:


Understand your Pinterest Audience Deeply: 

Growing your follower base on Pinterest starts with knowing who you’re creating content for. 

Understanding your Pinterest audience is important because it helps you create pins that users will like.

When you know what your audience likes, you can make content that they enjoy, which can lead to more likes, comments, and followers.

Start by analyzing your Pinterest analytics to gather data on your audience demographics, such as age, gender, location, and interests. Pay attention to which pins perform well and engage your audience the most.

Also, take a look at who’s following you already. Check out what they like and what they share.

Use Pinterest’s tools to see which pins are popular and what topics people are searching for. Make sure your pins match these interests.

Understand your Pinterest Audience Deeply: 


Write Captivating Descriptions:

Writing captivating descriptions for your pins is crucial for attracting more followers on Pinterest.

A good description can entice people to click on your pin and learn more about it, and it will surely increase the engagement of your pins.

Crafting clear, descriptive, and engaging descriptions will obtain the interest of potential followers and encourage them to follow your account for more content.

Below are ways to craft a strong and engaging pin description:

  • Focus on highlighting the key features or benefits of your pin. 
  • Add a call-to-action to prompt users to engage further with your content, such as saving or sharing the pin.
  • Aim for 1-2 sentences, ideally under 50 characters. People are scrolling fast, so make your message quick and impactful.
  • Use relevant keywords and benefit-oriented language to grab attention.
  • Briefly describe what the pin offers. Is it a DIY project, a delicious recipe, or a travel destination?
  • Use relevant keywords throughout your description, but naturally. Don’t keyword stuff!
  • Think about words that will grab your attention and curiosity, and add them to your descriptions.


Keep your Content Fresh and Unique:

Keeping your pins fresh and unique is important to grow your followers on Pinterest because it makes your profile more interesting and appealing.

When you continuously share original content instead of just repining others’ content, you stand out from the crowd and show your creativity.

Original pins catch people’s attention and showcase your personality, attracting followers who appreciate your unique style.

To keep your pins fresh and unique, try creating your original graphics or images instead of relying solely on existing content.

Experiment with different formats, colors, and designs to make your pins stand out. Additionally, consider sharing personal insights or stories alongside your pins to add a personal touch and connect with your audience on a deeper level.

Consistently keeping your pins fresh and unique will not only engage your current followers but also attract new ones who are eager to see what you’ll share next.

Keep your Content Fresh and Unique:


Use Beautiful Visuals:

Using beautiful visuals is important on Pinterest because it’s a highly visual platform where users are drawn to appealing images.

When your pins feature stunning visuals, they grab people’s attention as they scroll through their feeds, increasing the likelihood of engagement and follower growth.

To create and use beautiful visuals effectively, consider the following tips.

  • Firstly, focus on high-quality images that are clear and visually appealing.
  • Secondly, ensure that your visuals are relevant to your content and audience.
  • Thirdly, use bright colors and eye-catching designs to make your pins stand out.
  • Fourthly, incorporate text overlays or graphics to add context and make your pins more informative.
  • Lastly, maintain consistency in your visual style to establish a cohesive and recognizable brand presence on Pinterest.

These tips will help you to create visually compelling content that attracts more followers to your Pinterest account.


Optimize your Pinterest Profile:

Optimizing your Pinterest profile is crucial for gaining more followers. Your profile should leave a good impression on those who visit it.

When your profile looks appealing and professional, Users on Pinterest are more likely to follow you. To optimize your Pinterest profile:

  • Start by choosing a clear and recognizable profile picture, such as your logo or a high-quality photo of yourself.
  • Next, write a catchy and informative bio that tells people what your account is about and why they should follow you.
  • Make sure to include relevant keywords in your bio to improve your profile’s visibility in searches.
  • Additionally, organize your boards neatly and categorize them logically so that visitors can easily find the content they’re interested in.
  • Lastly, regularly update your profile with fresh pins and engage with your followers by responding to comments and messages.

Optimizing your Pinterest profile in these ways will help you to attract more followers and grow your presence on the platform.

Optimize your Pinterest Profile:


Promote your Pins on Multiple Social Media:

Promoting your Pinterest pins on various social media platforms is vital for getting more followers on Pinterest fast.

When you share your Pinterest content on platforms like Facebook, X, and Instagram, the audience from those platforms can also come to your Pinterest profile, potentially doubling or even tripling your audience size.

When someone likes your Pinterest post on platforms like Facebook, Instagram, and X, they can visit your Pinterest profile and choose to follow you there as well.

Remember, when posting your Pinterest content on other platforms, you’ll need to tailor your captions and posting style differently based on each platform’s requirements and audience preferences.


Post at the Right Time

This method works on all social media platforms, including Pinterest. Publish your pins when the majority of your Pinterest audience is active and online.

This method can generate instant results, as a high number of audience members will see your pins at the same time.

Use Pinterest analytics to see when most of your followers are online and active. Typically, evenings and weekends are popular times, but it may vary based on your audience.

Experiment with posting at different times and monitor pin performance to find the best times for engagement.

Post at the Right Time


Maintain a Consistency in Posting

Posting consistently and on time is important to get more followers on Pinterest because it keeps your audience engaged and interested in your content.

When you post regularly, your followers know when to expect new pins from you, which helps to maintain their interest and keeps them coming back for more.

Publishing pins consistently also signals to the Pinterest algorithm that your profile is active and relevant, potentially boosting your visibility in users’ feeds.

To post consistently and on time, create a schedule or content calendar to plan out your pins in advance. Set specific days and times for posting and stick to them as much as possible.

Utilize scheduling tools like Pinterest’s native scheduler or third-party apps to automate your Pinterest posts and ensure they go live at the optimal times for your audience.


Discover What’s Popular:

Discovering what’s popular and trending helps you create content that resonates with a larger audience.

When you tap into popular trends and topics, your pins are more likely to be discovered and shared by users who are interested in those subjects.

To make the most of these trends, regularly check the “Trending” section on Pinterest to see what’s hot. Pay attention to popular keywords, hashtags, and styles in your niche, and use them in your own pins and boards.

Also, engage with trending content by commenting, saving, and sharing relevant pins to increase your visibility and attract more followers.

Discover what's popular:


Work Hard On Your Pins:

Creating high-quality pins is essential for attracting followers on Pinterest. Ensure your pins stand out by using visually appealing graphics and photos that are directly related to your topic.

Craft compelling titles and descriptions that include relevant keywords and grab attention.

Don’t forget to include a call to action, directing viewers on what to do next, whether it’s visiting your website, learning more about a product, or following you on Pinterest.

Also, make sure your pins are mobile-friendly, as most Pinterest browsing occurs on phones. 


Add Relevant Keywords and Hashtags:

Adding relevant keywords and hashtags to your Pinterest pins is important because it helps people find your content when they’re searching for things.

When you use keywords and hashtags that relate to your pin, it increases the chances of your pin showing up in their search results.

This means more people can discover and engage with your content, ultimately helping you get more followers on Pinterest.


Keywords are like search terms. Think about what words (called keywords) people would use to look for things related to your pin.

If your pin is about a delicious chocolate chip cookie recipe, keywords like “chocolate chip cookies,” “easy baking,” and “dessert recipes” would be a good fit.

Add relevant keywords and hashtags:



Hashtags are similar to keywords but they use the # symbol. They help people discover content on specific topics. You can find popular hashtags by searching on Pinterest itself.

Try using a mix of general hashtags (like #baking) and more specific ones (like #easydesserts) to reach a large audience.


Promote Your Pins using Paid Ads:

To get more followers on Pinterest, try promoting your pins with paid ads. This means you pay Pinterest to show your pins to more people. When you promote a pin, it gets seen by more users in their feeds and search results.

Start by making attractive pins that show off your brand or content well. Then, pick the pins you want to promote and decide on a budget for your ad campaign. Pinterest gives you options to target specific groups like certain ages or interests.

Paid ads on Pinterest can make your pins more popular, getting you more likes and followers. Also, promoted pins often show up first in searches, making them more likely to be noticed by people interested in your pins.

After spending a small amount on Pinterest Ads, you can grow your Pinterest following faster and get more people to check out your profile.

Promote Your Pins using paid Ads:


Use Pincodes to Connect Offline:

To boost your Pinterest followers and connect offline, consider using Pincodes. These are special codes that people can scan with their smartphones to quickly find your Pinterest profile or a specific pin.

First, create a Pincode for your Pinterest profile or a particular board. You can customize the design to make it eye-catching and representative of your brand.

Next, print your Pincode on physical materials like business cards, flyers, posters, or product packaging.

This way, when people see your offline materials, they can simply scan the Pincode with their phone’s camera to instantly access your Pinterest profile or pin.

Using Pincodes helps bridge the gap between your online presence and offline promotions, making it easier for people to discover and follow you on Pinterest.

It’s a simple yet effective way to expand your audience and increase your follower count on Pinterest while also enhancing your offline marketing efforts.


Website Verification is Compulsory:

Make sure to verify your website on Pinterest for more followers. This not only unlocks useful analytics but also proves your legitimacy as a business or brand.

Verification adds a trust factor, showing people that you’re the real deal. Plus, it opens the door to important insights about your Pinterest performance.

It’s a simple step that not only levels up your credibility but also enhances your connection with the audience, making them more likely to follow and engage with your Pinterest profile.

Website verification is a must:


Add the Pinterest Save Button on Your Website:

Another effective strategy to increase your Pinterest followers is to integrate the Save button on your website.

This button allows visitors to save your website’s content directly to their Pinterest boards, exposing it to their followers and potentially reaching a high number of audience.

To incorporate the Save button, you can use Pinterest’s developer tools or plugins available for various website platforms like WordPress or Shopify.

Once implemented, the Save button will appear alongside your website’s content, making it easy for users to share and engage with your material on Pinterest.

With the Save button, you give visitors a way to spread your content on Pinterest, bringing more traffic to your Pinterest profile.

It’s a simple trick that can help you grow your Pinterest followers and connect with a bigger audience.


Publish inspirational pins:

Publishing inspirational pins is a great way to attract followers on Pinterest. These pins can uplift and motivate your audience, making them more likely to engage with your content and follow your profile.

Create pins that inspire and resonate with your audience’s interests and aspirations. This could include quotes, affirmations, beautiful imagery, or success stories relevant to your niche.

Focus on providing value and evoking positive emotions through your inspirational pins. Consistently sharing inspirational content can help you build a loyal following on Pinterest.

Your pins can serve as a source of inspiration for your audience, keeping them coming back for more and increasing the likelihood of them following your profile for regular doses of motivation.

Publish inspirational pins:


Stay organized with board sections:

To keep your Pinterest profile neat and make it easier for followers to find what they’re interested in, use board sections. These are like folders within your boards where you can group similar pins together.

To create board sections:

  1. Go to your Pinterest profile
  2. Select a board.
  3. Then, click “Add section” and give it a name

You can organize your pins into these sections based on themes, topics, or categories.

For example, if you have a board about recipes, you could create sections for breakfast, lunch, dinner, and desserts. This helps followers quickly navigate to the type of content they’re looking for.

Keeping things simple and staying organized makes your Pinterest profile attractive, encouraging both current and new followers to stay and enjoy your content.

Plus, it shows that you’re serious about curating quality content, which can attract more followers over time.


Follow Your Competition’s Followers

A smart way to gain more followers on Pinterest is by following the followers of your competitors. This means identifying other Pinterest users who follow accounts similar to yours and engaging with them.

To do this, start by finding your competitors’ Pinterest profiles. Look for accounts that share similar content or target the same audience as yours. Once you’ve identified them, check out their followers list.

Then, start following some of their followers. These users are likely interested in the type of content you offer, so they’re more likely to follow you back.

It’s important to engage genuinely with these users by liking and commenting on their pins. This shows that you’re interested in their content and encourages them to check out your profile.

Follow Your Competition’s Followers


Set Up Rich Pins

Rich Pins provide additional context and information directly on the pin, making them more informative and appealing to users.

In other words; They give users extra info right on the pin, helping them understand what it’s about.

This means people are more likely to save and engage with your pins, which can boost your Pinterest profile reach.

To set up Rich Pins, you’ll need to apply for them through Pinterest’s developer tools or by updating your website’s metadata to meet Pinterest’s requirements.

Once approved, your pins will automatically display additional details such as article headlines, product prices, recipe ingredients, or app install information, depending on the type of Rich Pin.


Consider Hiding Outdated Pins

Consider hiding pins on Pinterest to maintain a more curated and organized profile. When you hide a pin, it doesn’t show up on your public profile, but it remains saved in your private boards.

Hiding pins can be useful for several reasons. For example, if you’ve saved a pin for personal reference or inspiration but don’t want it cluttering your public boards, you can hide it instead.

Also if you’ve changed the direction or focus of your Pinterest profile and want to remove pins that no longer align with your brand or interests, hiding them can help you maintain a cohesive and relevant profile.

To hide a pin follow the simple steps below:

  1. Open the pin you want to hide
  2. Click on the three dots (…) in the top-right corner
  3. Select “Hide Pin” from the dropdown menu

This will remove the pin from your public profile while still keeping it saved in your private boards for your own use.

It is a smart strategy to ensure that your Pinterest profile remains well-organized and reflects your current interests and brand identity, which can ultimately attract more followers who resonate with your content.


Don’t Ignore Older Pins

Every pin has the potential to contribute to your Pinterest success, no matter how old it may be. So don’t forget about your older pins on Pinterest.

Even though they may not be as new or trendy, they can still be valuable for attracting followers and engagement on Pinterest.

Take the time to review your older pins and see if there are any that could benefit from a fresh update or a new perspective. You might discover hidden gems that just need a little extra promotion to gain traction.

Consider repining older content to your boards or sharing it again on your other social media channels to give it a second chance at reaching a wider audience.

Consider Hiding Outdated Pins


Pin For The Holidays And Events

Pin for holidays and events to keep your Pinterest exciting and attract more followers. Share fun ideas and content related to upcoming occasions, like Christmas, Halloween, or even National Pizza Day.

This keeps your profile fresh and gives people something to look forward to. Plus, it shows you’re on top of trends, which can draw in more followers who are interested in what you share.

Below are some holidays and events you can cover in your content:

  • New Year’s Day (January 1)
  • International Women’s Day (March 8)
  • International Day of Happiness (March 20)
  • May Day (May 1)
  • International Day of Yoga (June 21)


Add Pinterest “Follow” Button To Your Other Platforms

The follow button allows visitors to easily follow your Pinterest profile directly from your website, blog, or social media profiles.

To add a “Follow” button, you can use Pinterest’s official widgets or plugins available for various platforms like WordPress or Shopify.

Once installed, the button will appear on your website or social media profiles, inviting visitors to follow you on Pinterest with just a click.

Incorporating the “Follow” button on your other platforms will make it convenient for your targeted audience to connect with you on Pinterest, increasing the likelihood of gaining more followers on Pinterest.


Final verdict:

In short, to get more followers on Pinterest, you need to know who you’re trying to reach and make pins that grab their attention. 

Make sure your profile is easy to understand and take advantage of cool Pinterest features like Pincodes and Rich Pins.

The key is to be consistent, promote your Pinterest on other social media, and jump on popular trends. Don’t forget about older pins and seasonal content, and make it easy for people to follow you on everything you use online.

By following these tips, you’ll build a bigger audience and become a Pinterest pro!


Frequently Asked Questions:


How do I increase my followers on Pinterest?

  • Create eye-catching, niche-specific content.
  • Mix-up formats (photos, videos, infographics).
  • Use relevant hashtags (popular & niche).
  • Engage with others (reply to comments, join boards).
  • Optimize board names & descriptions with keywords.
  • Post regularly and analyze what works best.
  • Bonus: Run contests, utilize Idea Pins, and join trends.


How do you get 1,000 followers on Pinterest?

Here are 3 key strategies to get 1000 followers on Pinterest:

  • Create high-quality pins: Focus on visually appealing pins with clear descriptions and relevant keywords. 
  • Engage with your audience: Respond to comments, participate in group boards, and run contests or giveaways.
  • Optimize your profile: Use relevant keywords in your bio and board titles, and add a call to action to encourage followers.

These basic tips can help you get even 10,000 followers on Pinterest.


Why am I not getting followers on Pinterest?

Here are some possible reasons you might not be getting followers on Pinterest:

  • Content quality: Are your pins visually appealing, relevant to your audience, and providing value?
  • Engagement: Are you actively commenting, repining, and participating in groups?
  • Profile optimization: Do you have relevant keywords in your bio and board titles?
  • Consistency: Are you pinning regularly and using a scheduler?
  • Patience: Growing an audience takes time. So be patient and continue your work.


How do I increase my Pinterest views?

  • Pin like a pro: Aim to post daily, mixing fresh ideas with popular pins you find.
  • Target your dream audience: Use keywords they search for in your pins, titles, and boards. Check trending topics and cater to specific interests.
  • Make eye-catching pins: Use clear, high-quality pictures with easy-to-read text on them.
  •  Be social: Share other creators’ cool pins, leave comments, and join groups related to your niche.
  • Try new features: Make engaging Idea Pins with text and calls to action. Use Pinterest Trends to find hot topics and hashtags.
  • Don’t wait on Pinterest: Share your best pins on other social media and your website.
  • Track your progress: Use analytics to see what works and keep improving your strategy.


How do I make my pin popular on Pinterest?

  • Look good: Bright, clear pics, like your brand.
  • Say something useful: Recipes, tips, jokes – give value! Tell them what to do next.
  • Be social: Post often, join groups, comment, and share others’ cool pins. Use hot topics & hashtags!
  • Spread the word: Share your pins on other apps like Facebook, and Instagram.
  • Track & fix: See what works, change what doesn’t. It’s like a recipe – keep trying and your pins will be stars!


How to get followers on Pinterest without posting?

While consistently posting high-quality content is the best way to gain followers on Pinterest, there are some strategies you can try to increase discoverability and attract followers without directly creating pins yourself:

  • Optimize your Pinterest profile for SEO
  • Engage with others by following them, repining their pins, and commenting on their pins.
  • Join group boards to reach a wider audience
  • Use keywords in board titles & descriptions
  • Promote Pinterest on other platforms
  • Run contests or giveaways for new followers

Remember, even with these tactics, consistent, valuable content creation is key to long-term success on Pinterest. These methods can help you get noticed, but users will ultimately follow for the quality content you provide.


What is SEO on Pinterest?

Pinterest SEO is like magic words for your pins! It helps people find your content by:

  • Using relevant keywords: Sprinkle them in your titles, descriptions, and board names.
  • Creating high-quality pins: Eye-catching visuals and clear descriptions grab attention.
  • Engaging with others: Comment, repin, and join groups to build connections.
  • Staying consistent: Pin regularly to keep your profile fresh.